VC Marketing: How to Make Your Product Appealing to Investors w/ Ben Wiener

⚡️ High-Converting Websites Visual Swipe File:

⁠⁠https://www.mmgdesign.net/visualswipefile⁠

In this episode of Marketing by Design, Ben Wiener breaks down why fundraising is actually a marketing problem—not a deck problem. As a venture capitalist and author of Fever Pitch, Ben shares how VCs process information, where founders lose attention, and the one messaging move that neutralizes objections before investors even speak.

If you’re a startup founder or marketer responsible for positioning, storytelling, or go-to-market, this episode reframes pitching as investor marketing and shows you how to do it with clarity, confidence, and leverage.

🔗 CONNECT WITH BEN WIENER

🌐 Website: https://www.benwiener.net/

📘 Book + Free Pitch Tools: https://feverpitchbook.com/

💼 LinkedIn: https://www.linkedin.com/in/benwiener/

🔗 CONNECT WITH ANDY

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

⏱️ TIMESTAMPS

00:00 – Why pitching is really marketing

03:30 – Going 0-for-27 pitching a VC fund

06:41 – How VCs form objections in real time

09:04 – Why founders overload investors

12:10 – Passion vs pressure in startup storytelling

17:34 – What investors actually want to feel

27:01 – The HEART framework explained

36:33 – The highest-leverage move founders miss

40:26 – Branding, websites, and investor trust

45:23 – Fever Pitch + free tools

🧠 YOU’LL LEARN

How to market your startup to VCs

• Why “selling the next meeting” matters more than vision

• How to neutralize objections before the solution

• The psychology behind investor decision-making

• How to package belief, stakes, and differentiation

🎙️ TEAM

Host // Andy Milligan

https://www.linkedin.com/in/mmgdesign/

Production // MMG Design

https://www.mmgdesign.net/

Partners // COHATCH

https://www.cohatch.com/mbd