VC 4-34 Darrell Amy talks about his practice and his latest.

Darrell Amy and I are kindred spirits who believe in the importance of customer value. He co-hosts the Selling From the Heart Podcast, and his book "The Revenue Growth Engine" is on my bookshelf -- extolling how to coordinate sales and marketing functions in your organization. We help somewhat different clients: he likes working with companies who sell a repeated purchase that is differentiated by how the customer is sold to, where I like helping clients who are looking for a trusted consultant to help them make a better buying decision. It turns out that sellers are the X factor in both situations. Great stuff! Learn more about your ad choices. Visit megaphone.fm/adchoices