A New Era of Direct-to-Consumer Giving

In this week's Nonprofit Newsfeed, the hosts delve into a groundbreaking development in philanthropy that was highlighted during the Super Bowl. The episode explores the introduction of Invest America accounts, a federally backed initiative providing tax-advantaged investment accounts for U.S. children under 18. The Treasury Department plans to seed each account with $1,000 for newborns starting in 2025, with the accounts unlocking in 2026.

A standout philanthropic commitment comes from the Dell Foundation, pledging $6.25 billion to deposit $250 into the accounts of 25 million children from low-income zip codes. This marks a shift towards a direct-to-consumer philanthropic model, allowing foundations to target specific communities, akin to how digital ads are targeted.

Key Insights:

• Invest America Accounts: These accounts are likened to retirement accounts for children, maturing over time and unlocking when the child turns 18.
• Philanthropic Targeting: The Dell Foundation's targeted approach sets a precedent for how philanthropy can leverage these accounts to support disadvantaged families directly.
• Nonprofit Opportunities: Nonprofits can play a crucial role in helping families navigate the opt-in process for these accounts, similar to assisting with food stamp applications.

Pros and Cons:

• Pros: Provides a new charitable avenue for direct support; potential to engage low-income families in capital markets.
• Cons: Opt-in nature may leave many children out; not inherently progressive, as all eligible children receive the same amount regardless of need.

Donor-advised funds (DAFs) are no longer a niche tool for ultra-wealthy donors—they’re a fast-growing, fragmented ecosystem holding more than $326 billion in charitable assets and expanding at ~25–30% annually. In this episode of the Whole Whale Podcast, Mitch Stein, Head of Strategy at Chariot, breaks down what’s really happening inside the DAF economy: over 1,400 DAF programs, millions of households using them, payout rates that consistently exceed private foundations, and a surge in contributions driven by appreciated stock and late-year tax planning. The takeaway for nonprofits is clear: DAFs are becoming a mainstream giving vehicle, not an edge case, and ignoring them means ignoring where a growing share of charitable dollars now live.

We also dig into the friction problem—and why it matters. DAFs reduce the mental friction of giving by separating “how much to give” from “where to give,” but outdated workflows still create drop-off at the moment of donation. Chariot’s role is to remove that last mile of friction through shared infrastructure like DAF Pay, making it as easy to give from a DAF as using Apple Pay. The result: higher conversion, larger gift sizes, and more money actually moving to nonprofits. For fundraisers, the message is practical and urgent—get DAF-ready, normalize DAF giving, and stop treating it like a rare edge case. The money is there. The question is whether your organization is easy to give to.

Sector Data & Reports

• Annual DAF Report 2025 — Donor Advised Fund Research Collaborative (latest US DAF stats including assets, contributions, payouts, and account counts) https://www.dafresearchcollaborative.org/annual-daf-report/2025

• DAF & Payout Rate Insights — Chariot Resource on 2025 DAF Report for Fundraisers (breakdown of payout rates vs private foundations, DAF trends) https://www.givechariot.com/resources/insights/7-top-takeaways-from-the-new-2025-daf-report-for-nonprofit-fundraisers

• Annual Donor Advised Fund Report Overview (NPT/DAF Research Collaborative) https://www.nptrust.org/reports/daf-report/

📈 Supplemental News & Context

• Inside Philanthropy – DAF Growth Story & Trends (context on how assets and grants are growing) https://www.insidephilanthropy.com/home/inside-the-explosive-growth-of-donor-advised-funds

• AP News – Fidelity Charitable Grants Data (Nonprofit relevance) https://apnews.com/article/7a483a4f69115f467ecfb1c4348bbdc3

🧠 Practical & Community Resources

• Give Chariot – DAF Checkout + Resources for Nonprofits — Chariot’s official site with platform info.

• DAFgiving360 Organization — large independent DAF sponsor with giving impact stats: https://www.dafgiving360.org/

📌 Other Helpful References

• DonorsTrust (Wikipedia) — example of a standalone donor-advised fund organization: https://en.wikipedia.org/wiki/DonorsTrust

AI's Impact on Nonprofit Visibility and the Changing Landscape of Foundation Support

This week's episode of the Nonprofit Newsfeed, the hosts delve into the evolving dynamics of AI's influence on nonprofit visibility and the current state of foundation support.

Main Topics:

• AI's Knowledge Windows and Nonprofit Visibility: George and Nick discuss a new beta feature from OpenAI's ChatGPT called "knowledge windows." This feature presents information about organizations directly within the AI interface, potentially reducing website traffic as users get essential details without needing to visit the source. This development could significantly alter how nonprofits engage with potential donors and supporters, as AI becomes the gatekeeper of information.

• Foundation Support and Nonprofit Perception Gap: A report from the Center for Effective Philanthropy highlights a significant perception gap between foundations and nonprofits. While 93% of foundation leaders believe they understand grantee challenges, only 54% of nonprofits agree. The report also notes that foundation responses have weakened post-COVID, despite increased demand for nonprofit services.