Using spoken communication to build confidence and authority

In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively.

He shares:

How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architects

Ways to build client trust through storytelling

What makes great architectural communicators stand out - It's not just brilliant design but being adaptable

The need for structured preparation frameworks

How to handle unknown questions confidently

Ways to scale relationship management across a firm

And much more.

Resources and links

Abbas Marketing

Design Communication Training

About the show

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Ways you can support this show

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.