Using social media to raise awareness about climate issues

Discover the shocking truths about plastic pollution as sustainable shop owner Lucy Barfoot shares all about how she educates and inspires her audience using social media! Don’t miss the epic social media fail and which brand has failed to sense check their marketing posts!

Social media fail: https://www.campaignasia.com/article/loreal-faces-backlash-for-black-lives-matter-post/461394

00:47 Introduction to what Lucy and her business Coconut and Cotton. Helping customers make small changes to be more sustainable

1:50 What inspired Lucy?

2:44 Plastic waste pollution

6:00 What role does social media play in the business?

06:16 Educating followers on social media

7:25 How does posting on Linkedin fit in with her strategy?

Attracting other peoples expertise

8:13 How has Instagram helped deliver growth?

9:20 What content works best?

13:15 What other social media tips can you share?

14:22 Female founder advice

15:30 Social media fail – Loreal black lives matter

Connect with Lucy:

https://coconutandcotton.co.uk/

https://www.instagram.com/coconut.and.cotton/

https://www.linkedin.com/in/lbarfoot/

https://www.facebook.com/coconutcotton

Want to be on the podcast? Email us at [e-mail]

 

Check us our on socials too:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

https://www.naturallysocial.co.uk/

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?