Using Content and KPIs to Build a Human Program with Tahira Endean

Head of Program at IMEX, Tahira Endean, is the author of two books, Intentional Event Design: Our Professional Opportunity and Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust. She’s a self-described curious event designer and shares how we can leverage content and KPIs to build a more human marketing program Get Tahira's books on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices