Using AI in the Dealership

Artificial intelligence continues to generate attention across industries but for dealers, it’s already creating real results.

In this episode, hosts Camron Wilson and Michael Hayes speak with Andy Seidenman, instructor at the NADA Academy and a recognized expert in dealer website management, CRM implementation, and modern retailing practices. Andy outlines how dealers can begin using AI tools today to streamline operations, improve marketing performance, and enhance internal training.

Topics include how to simulate trade-in conversations using conversational AI, use AI to write vehicle ads tailored to specific customer personas, and apply automation to repetitive tasks across departments. The discussion also clarifies the difference between agentic and logarithmic AI, offering insight into what’s available now—and what’s coming soon.

For dealership leaders exploring the role of AI in operations, this conversation offers a clear, actionable starting point.

Follow Us

• X @NADAUpdate
• Instagram @NADA
• YouTube @NADAUpdate
• LinkedIn @NADA
• Facebook @NADAUpdate

Presented by The National Automobile Dealers Association
https://www.nada.org/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.