Using AI for Marketing Your Business & Why Small Business Marketing Hires Fail

In this episode of Big Dreams Great Teams, Paula Maidens is joined by messaging strategist, copywriter, and ChatGPT trainer Tahnée Sanders, founder of The Strategy Studio. Together, they explore the common frustrations that come with outsourcing marketing, particularly when the results don’t quite “sound like you.”

Tahnée shares why so many small business owners end up rewriting the content they outsource, and reveals the real issue behind most marketing challenges: messaging. She explains why creating a strong messaging strategy is essential before hiring a marketing team or copywriter, and how using AI for marketing can be powerful.

From the difference between ChatGPT and Claude to how to train AI tools to reflect your tone of voice, this conversation is packed with practical advice for business owners who want to streamline their marketing, get better results, and maintain authenticity.

This is a must-listen for anyone looking to scale their marketing efforts, whether they’re hiring help or exploring using AI for marketing in their business.

WHAT YOU'LL LEARN:

• Why marketing hires often miss the mark in small businesses
• The critical missing piece that leads to disappointing outsourced content
• How to know if your business is truly ready to delegate marketing
• Strategic tips for using AI without sounding robotic or generic
• The role of a messaging strategy in ensuring brand consistency
• How to get started with using AI for marketing in a more personalised and effective way
  
  
  

EPISODE CHAPTERS

00:00 – Welcome & Guest Introduction

02:00 – Why Marketing Hires Often Don’t Work Out

05:30 – The Hidden Power of Messaging Strategy

08:45 – Why Assumed Knowledge Breaks Outsourcing

12:30 – When & How to Review Your Messaging

15:30 – ChatGPT vs Claude: Which AI is Best for Business?

18:30 – How to Train Your AI to Sound Like You

22:00 – Should We “De-AI” Our Marketing Content?

26:00 – Smart Tips for Using AI for Marketing Effectively

30:00 – Where to Learn More from Tahnée

LINKS MENTIONED:

✨ Download Tahnée’s ChatGPT Brand Voice Guide
Get her 3-prompt Brand Voice Mastery Guide to start sounding more like you in under 20 minutes: https://thestrategystudio.myflodesk.com/qy35mtsskb

📝 Kickstart Your Content Planning with Tahnée’s 20-Minute Guide
Download her simple guide to spark endless content ideas for marketing your business: https://view.flodesk.com/pages/6358ca8812249eb974a437f4

🌐 Visit The Strategy Studio
Explore Tahnée’s services and resources: https://thestrategystudio.com

📱 Follow Tahnée’s on Instagram
@thestrategystudio

💼 Connect with Tahnée’s on LinkedIn
https://www.linkedin.com/in/Tahnéesanders

CONNECT WITH PAULA:

Website:https://paulamaidens.com/

Instagram:https://www.instagram.com/paulamaidensconsulting/

Facebook: https://www.facebook.com/paulamaidensbuildingawesometeams

LinkedIn:https://www.linkedin.com/in/paulamaidens/