Episodios

  • What if Your Personal Brand is Secretly Killing Your Business? ft. Conrad Baird

    What if Your Personal Brand is Secretly Killing Your Business? ft. Conrad Baird
    Mar 6 2026

    Today on Useful Creator we are answering the question: How do you grow your business…when people only trust you?


    In this episode, I sit down with Conrad, the founder of Affordable Imports Studios and we unpack something most entrepreneurs don’t talk about:


    How personal brand success can help your business grow while at the same time slow your business scaling.


    We talk about:


    - The moment he had to leave his job and go all in And the the sacrifices required to build something sustainable

    - The difficulty of transferring trust from a person to a brand

    - Why investing in people beats investing in systems


    We also get into his honest opinions on content:


    - And why community beats cold marketing almost every time

    - Why for him word-of-mouth is still king

    - And how problem-solving, not marketing, became the core of his business


    If you’re trying to build a brand…If you’re wrestling with the balance between personal identity and company growth, You’re going to want to hear this one.
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    58 m
  • Online Content that Sells out Shows - Stand-up Comedian Kess Ramsey explains how he does it

    Online Content that Sells out Shows - Stand-up Comedian Kess Ramsey explains how he does it
    Feb 22 2026

    What if going viral is actually the worst thing that could happen to your content?


    Today I’m talking with Kess Ramsey stand-up comedian and digital creator about how he uses content strategically to build real audiences and sell real shows. We talk about content, comedy, brand deals and what social media is really for.


    In this episode We break down:

    - Why you stop obsessing over views and follower counts

    - The difference between being funny online…and being funny on stage

    - Why creators should expect their first 100 videos to fail

    - And how creating content the way he loves to do it, got him a brand deal


    If you create content, want to create content, or feel stuck posting my conversation with Kess will change the way you think about it.


    My newsletter:

    https://jumabannister.com/newsletter/


    Socials:

    https://www.linkedin.com/in/jumabannister/

    https://www.tiktok.com/@jumabannister

    https://www.instagram.com/jumabannister/


    Audio Only Podcast:

    Apple:

    https://podcasts.apple.com/us/podcast/useful-creator-i-help-professionals-become-consistent/id1702087688


    Spotify:

    https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
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    1 h y 9 m
  • From Dyslexia to Industry Leader (What 20 years of business taught me) ft. Brendon Brathwaite

    From Dyslexia to Industry Leader (What 20 years of business taught me) ft. Brendon Brathwaite
    Feb 7 2026

    In this episode I sit down with Brendon, founder of a high-energy experiential events company that’s now celebrating 20 years in business, long before Instagram, TikTok, or even real social media marketing existed.


    We talk about:


    → How he discovered he was dyslexic and how that completely changed the way he learned and built his business

    → Why word-of-mouth built his company…but content is now essential for attracting the right kind of client

    → His strong opinions on behind-the-scenes content and why showing the human side of production matters more than polished highlight reels

    → And how he thinks about content as a way to pre-sell the feeling of an experience before a client ever meets him”


    This is a conversation about growth, storytelling, and using content to attract alignment not just attention.


    My newsletter:

    https://jumabannister.com/newsletter/


    Socials:

    https://www.linkedin.com/in/jumabannister/

    https://www.tiktok.com/@jumabannister

    https://www.instagram.com/jumabannister/


    Audio Only Podcast:

    Apple:

    https://podcasts.apple.com/us/podcast/useful-creator-i-help-professionals-become-consistent/id1702087688


    Spotify:

    https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
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    Menos de 1 minuto
  • This Is Why Most Interviews Feel Fake ( How to Interview & Storytell ft. Julian Rogers)

    This Is Why Most Interviews Feel Fake ( How to Interview & Storytell ft. Julian Rogers)
    Jan 6 2026

    What if the biggest mistake most content creators make…is talking too much?


    Today I sit down with Julian Rogers, a veteran Caribbean journalist who’s spent over 6 decades interviewing everyone from politicians to everyday people and he has strong opinions about how content should be created.


    In this episode we’ll cover

    Why silence can be more powerful than talking, and how leaving gaps can expose truth… especially when someone isn’t being honest.

    Julian also explains why preparation is non-negotiable, including the extreme lengths he’s gone to just to be competent enough to ask the right questions.

    And we go deep on storytelling why most modern content misses the human impact, and how one event can ripple across families, communities, and history itself.

    And finally, he breaks down why storytelling isn’t about headlines, but about understanding who is affected, how, and why that story actually matters.


    If you’re a creator, journalist, podcaster, or business owner using content to build trust, this episode will recalibrate how you show up on camera.


    Enjoy my conversation with Julian.


    Watch on YouTube:

    https://www.youtube.com/watch?v=fD5Ryz2rkEE


    Connect with me:

    https://www.linkedin.com/in/jumabannister/

    https://www.tiktok.com/@jumabannister

    https://www.instagram.com/jumabannister/


    Audio Only Podcast:

    Spotify: https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl


    My newsletter:

    https://jumabannister.com/newsletter/


    Socials:

    https://www.linkedin.com/in/jumabannister/

    https://www.tiktok.com/@jumabannister

    https://www.instagram.com/jumabannister/
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    Menos de 1 minuto
  • Can a Husband & Wife Content Creation Team Be Successful? ft. Rendelina

    Can a Husband & Wife Content Creation Team Be Successful? ft. Rendelina
    Sep 25 2025

    What started as a simple husband-and-wife adventure has grown into one of Trinidad’s and Tobago’s most loved content creator duos.

    In this conversation with Rendel and Melina of Rendelina, we dive into their Useful Creator journey, how they built trust with their audience, grew to over 300,000 followers across platforms, and stayed true to their values while creating content that helps businesses thrive.

    👉 In this episode, you’ll hear:

    - How Rendelina built an authentic husband-and-wife brand that resonates with thousands.

    - Why positivity and trust are at the heart of their content.

    - The story behind their viral doubles reviews and the emotional connection people have with food.

    - Lessons on working with businesses, building partnerships, and navigating criticism.

    - Their future plans beyond food content: Production, storytelling, and maybe even a Caribbean action-comedy film.

    💡 Whether you’re a content creator, business owner, or just a fan of doubles and good vibes, this interview is packed with inspiration, real talk, and practical tips (including Rendel’s top editing advice).

    Recorded on location at Next Gen Brewing, San Fernando (thanks to Kareem & Priyanka for hosting us!).

    🔗 Connect with Rendelina:

    YOUTUBE: https://www.youtube.com/@rendelina1

    FACEBOOK: https://www.facebook.com/Rendelina1

    INSTAGRAM: https://www.instagram.com/rendelina_

    Follow me:

    📩 Join my newsletter: https://jumabannister.com/newsletter/

    💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister
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    1 h y 33 m
  • The Rejection That Made Me a Better Creator. ft. Guest Host Lorenzo Hodges

    The Rejection That Made Me a Better Creator. ft. Guest Host Lorenzo Hodges
    Sep 10 2025

    What if rejection was the very thing that made you a better creator?

    In this episode of the Useful Creator Podcast, Guest host Lorenzo Hodges interviews me and we explore the lessons that shaped my creative journey, from the precision of print design to the wild west days of early web animation.

    Here’s what you’ll discover in this conversation:

    • How rejection early on built resilience and sharpened my eye for detail.

    • Why trial and error is the secret weapon of every great creator.

    • The surprising connection between useful content and innovation.

    • And the mindset shifts that turn problems into opportunities.

    If you’ve ever struggled with creative setbacks, or wondered why some content connects while others flop, this episode is packed with insights to help you level up as a creator.

    This is part 1 of a two part series. Don't forget to come back for part two:

    🔗 Connect with our guest host Lorenzo Hodges:

    https://www.linkedin.com/in/lorenzohodges/

    Follow me: 📩 Join my newsletter: https: https://jumabannister.com/newsletter/

    💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister/
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    52 m
  • What Happens When a CEO Becomes a Creator? ft. Kendal St Louis

    What Happens When a CEO Becomes a Creator? ft. Kendal St Louis
    Aug 28 2025

    What happens when a business owner decides to stop hiding behind their company logo and start creating content? In this episode of Useful Creator I sit down with Kendal St. Louis, a CEO who made that exact decision and completely transformed his business and personal brand.

    We dive into:

    ✅ Why Kendal started creating content (and the fears he had to overcome)

    ✅ The unexpected benefits of putting yourself out there

    ✅ How content shifted his role from operator to thought leader

    ✅ Practical tips for business owners who want to start but feel stuck If you’ve ever wondered whether creating content is worth it, this episode will change how you think about visibility and growth.

    🔗 Connect with Kendal:

    https://www.instagram.com/mrladnekofficial/

    ▶️ Check out his podcast on

    YouTube: https://www.youtube.com/@daigoodtalk9873

    Follow me: 📩 Join my newsletter: https: https://jumabannister.com/newsletter/

    💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister/
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    43 m
  • Client Winning SEO Strategy - Teacher: Sam Dunning

    Client Winning SEO Strategy - Teacher: Sam Dunning
    Dec 5 2024
    The real questions you get on sales calls are hard They're not basic stuff. Are they they're harsh people want to know harsh truths And the good thing about pulling faqs and like a little carousel at the bottom of your pages You'll find they get read quite a lot You And you'll also find that it saves you time on sales calls. Cause you're addressing these objections and these queries and these hard questions up front. It makes folks more likely to convert because they actually see you as transparent and trustworthy rather than just trying to get their contact info at all costs. Hello and welcome to the useful content podcast. And today we have a brand new teacher in our useful content classroom. Sam Dunning. Hi, Sam. Hey Juma, thanks for having me on, man. Looking forward to the conversation. It's great to have you on Sam. Uh, I've been following your content for a while. And you have been in my LinkedIn feed for a while as well. And so it's great to have you on today to talk about B2B strategy and SEO. So that's a topic that I think I'm going to enjoy and the audience was going to enjoy as well. But before we get into that, could you please tell the people what you do and how you help your clients make useful content? yeah, yeah, sure thing. So we, we tend to work with slightly frustrated B2B service tech or SaaS companies that are maybe a little tired of seeing their competitors above them in Google's organic search results. Every time a dream client searches for their offer direct. Maybe a problem that they solve or compares them to competitors. Meaning those competitors to them are stealing traffic, mindshare, and most importantly, inbound leads, demos, or sales calls. So we fix those issues with a slightly unusual approach to SEO and content marketing, uh, breaking B2B, which I'm sure we're going to dive into soon. Hmm. What is the slightly unusual approach you're talking about? there's, there's a lot of mistakes when it comes to B2B SEO. Yeah. Both serviced and technology companies and software companies make all the time. And rather than so many folks, when it comes to an SEO strategy, get caught in what I call a traffic trap. So they try to acquire as much traffic to their website as possible. As a result, that often means they're going for more informative. Based keywords or ranking informative based blog articles, pages, or similar on the website. And the trouble is when you focus on that it drives more what we call top of funnel traffic. So people that are maybe just looking for a quick answer to a question Maybe looking to educate themselves And they're probably going to skim your page, skim your article, skim your blog, whatever it may be, but they're pretty unlikely to do something bottom of funnel, AKA book demo, book a sales call, whatever that relevant next step you want to feed your sales team with. So we, we tend to go for a bottom up approach. I, how can we make this as commercial sales ready as possible? And how can we work out what a prospect is likely to search when they're actually ready to have that sales conversation and how can we craft content that's going to rank resonate with folks and convert a lot of that is down to great customer research, understanding what dream clients care about, and then building out content to attack that. so the unusual approach taking it from the bottom up, because I know many people will talk about, you know, create content so that you can get me known. And people talk about that, even though I have spoken about creating content and why, why that is important. Um, but we all know that not all companies need to invest in SEO. In your experience, what are some of the symptoms that you're seeing? That you see that can tell you for sure that a company needs to invest in SEO. Yeah, it's great one. There's a few, there's a few really. One obvious one might be if they're investing a ton into paid media, i. e. that could be Google ads, that could be paid review sites, that could be LinkedIn ads, in the B2B realm, it could be other cases of social ads. But, they haven't done a ton in organic. But the good thing is, they've probably proved out a paid media model. So they know there's demand there to capture from target prospects that have their problems, that's actively searching. They're actively in market searching for their solution, their service, their software, whatever. But they've perhaps just maybe lack the resource to start building out an SEO program, whether that's lacked in house content team. Maybe it's like the technical knowledge or the strategic knowledge. Um, another could be typically SEO works best as a demand capture channel, right? So that means you're in a category or a set sector or a solution that your target clients know exist. So there's actually people searching directly for that offer or variations you've offered on Google. So if you've already, if you know that your market is, has some demand to capture, I there's, there's a ...
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    50 m