Used Car Dealer Marketing

Used car dealer marketing that breaks through the noise, makes things happen, gets remembered and gets talked about. #HowToSellMoreCars Share 0 Share 0 Tweet 0 Used Car Dealer Marketing Ideas on the How To Sell More Cars Podcastrecorded live 4.5.23 in the How To Sell More Cars Town HallFor more free car sales training, subscribe to the podcast or watch the videos.Today's special guest is Troy Scheer from the National Independent Automobile Dealers Association.FULL TRANSCRIPTTerry Lancaster 0:06Hey everybody, welcome to the How to sell more cars townhall and podcast on the host, Terry Lancaster, the author of How to sell more cars and I'm in the automotive advertising business. I'm gonna give you my commercial pitch out 30 seconds right up front here I work with car dealers putting the right words in right order to tell the right story. And over the last 30 years, I've helped 1000s of partners and sell millions of more cars by doing just that today. We're gonna talk about the used car business of a choice here is here with us. Troy's down in Texas and he is the Marketing and Communications Director of the National independent Dealers Association and we're gonna jump right in and how's the used car business Troy?Continued Below Used Car Dealer Marketing Used car dealer marketing that breaks through the noise, makes things happen, gets remembered and gets talked about. #HowToSellMoreCarsUsed Car Dealer Marketing Ideas on the How To Sell More Cars Podcastrecorded live 4.5.23 in the How To Sell More Cars Read More Automotive Marketing In A Recession Automotive Marketing in a Recession Is we is or is we ain't? Everybody seems afraid of using the R word right now, but the times they are a-changing. Delinquencies, repossessions, interest rates, and price reluctance are up. Loan approval and Read More Used Car Marketing in 2023Troy Scheer 0:52you know what from what I'm here and things are picking up it's kind of being it was it was kind of funny. We're just down here in Texas about the soda guys down here. And that was one of the things they were just talking about. It's kind of right now it's a kind of the roller coaster thing of the way prices and things are going but you know, I think it's somebody else just said so it's interesting, just hearing some really great things before I off out here with you. It's just, you know, it's all about mindset. And if you got the right mindset, you used car business will be great. If you know, you know, it's just like anything else. You just have to get up and believe that you know what you're doing and the things you're doing. The plan you've developed get up execute that and you'll be successful. So it's in a good place, I think not to with you know, obviously inflation a little bit higher than Griego is the place where more people are buying right now. So I think you'll hear most people saying hey, it's this year can be a good year for us.Terry Lancaster 1:50You know, I was I was just looking, I was trying, I was trying to fill up my head before we get started here tonight. And I was looking at some automotive data. And of course one thing that wouldn't inflation and one thing has been everyone's been talking about is the price of vehicles and we get the affordability. problem in new cars and new cars. Ride the price and both the Dhanak dramatically, but I was looking at the graphs and you're talking about that roller coaster up and down. A few months ago, the ukar business use our business and look like the bottom was dropping out and the prices just fell off a cliff. And they seem to have stabilized a little bit now at least that's that's what it's looking like. Meanwhile, new car prices just continue to go up because they can make them as fast as they can sell them. So at some point there's going to be the the affordability is going to be or dramatically toward use cars. I think if these cars if the prices continue to either decline like they were doing 30 days ago or stabilize like they are now what you said.Continued Below Ridiculously Simple Car Selling It ain't rocket science. It's car sales, and it doesn't have to be hard.In his new book, Ridiculously Simple Car Selling, Steve Stauning and co-author Carson Stauning say that if you're ready to put in the work, you can sell Read More Close More Car Sales Listen in on another How To Sell More Cars podcast conversation.We talk about how to close more car deals with special guest Chris Martinez, former Platform Director at Jackie Cooper Imports in Tulsa and author of The Closer: The Automotive Professional's Guide Read More F & I Training for Automotive Dealerships The Definitive Guide to F & IHow the choices your dealership makes in choosing, training, and rewarding your F & I department can boost your profits, improve your customer satisfaction, and skyrocket your customer retention.Five-time best-selling author and former general manager Max Read More How To...