Use an Introduction Appeal Letter as Your First Appeal

Episode summary introduction: One fundraising strategy that you can use when you are new is an Introduction Appeal Letter. It’s also called a fundraising letter but it’s a special kind of fundraising letter for new nonprofits. 

 

Topics discussed in this episode: 

- We define an Introduction Appeal Letter [02:07]

- Tell you the Three Purposes of Introduction Appeal Letter [04:01]

- Explain Why an Introduction Appeal Letter Works [08:30]

 

Episode transcript: Transcript of the episode’s audio.

 

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