In this episode, host Andrew Laws is joined by SEO consultant and author Ash Nallawalla. They discuss the evolving field of SEO and Ash's experiences and insights, particularly focusing on his book, "The Accidental SEO Manager."

Buy the book https://yeseo.io/go/accidental-seo-manager

Key Points:

• About the Book: "The Accidental SEO Manager" offers strategic advice for SEO management rather than technical SEO skills.
• SEO in Business: Challenges of getting SEO projects approved within large companies and the importance of demonstrating their financial benefit.
• Future of SEO: Discussion on the need for industry standards and the difficulties in establishing them.

What You’ll Learn:

• SEO Management: How to approach SEO from a managerial perspective to make strategic decisions.
• Advocating for SEO: Techniques for securing organisational support and funding for SEO initiatives.
• Evolving SEO Practices: The need for ongoing learning and adaptation in the field.

Recommended For:

Anyone interested in SEO, especially professionals looking to understand its strategic impact on business.

Welcome to this week's edition of "The Filter" where we delve into the pressing topics and helpful guides for the SEO and digital marketing enthusiasts. Here’s a quick roundup of the topics discussed in this episode:

Writing from the heart and knowing your subject are timeless pieces of advice for any writer. This episode explores the importance of creating a content outline to align with Google's helpful content updates. Learn how to structure your articles effectively to improve your rankings.

Google Ads is an invaluable tool for many, but ad hijacking is an issue that can affect anyone, regardless of their advertising budget. We discuss how these sketchy practices can impact your campaigns and what Google is doing to combat them.

Google has been active in penalizing major websites for poor user experiences, proving that no one is too big to fail. This segment highlights recent examples of Google’s manual actions against sites, reminding us of the importance of maintaining high standards for user experience.

To get exclusive access to the links and resources mentioned in the podcast, make sure to subscribe at yeseo.io/thefilter Stay informed and enhance your SEO and marketing strategies by following "The Filter".

This episode examines the history and functionality of Google's disavow tool, discussing its initial purpose and its role in current SEO practices. Your host, Andrew Laws, discusses the backdrop of link-buying strategies that led to the development of the disavow tool, which allowed webmasters to disassociate from harmful backlinks.

Key Points Discussed:

• Background on Link Buying: Learn about the era when buying links was a common SEO strategy, and how it prompted the need for a disavow tool.
• Introduction of the Disavow Tool: Explore the reasons why Google introduced the disavow tool and how it helps webmasters clean up their link profiles.
• How the Disavow Tool Works: Understand the functionality of the tool within Google Search Console, where users can submit lists of links they prefer to ignore.
• Relevance and Effectiveness Today: Analyse the current relevance of the disavow tool, why Google has diminished its prominence, and when it might still be necessary.
• Insights from Industry Experts: Listen to commentary from SEO experts and real-world stories about using the disavow tool.

Closing Thoughts: The episode concludes with recommendations for SEO practitioners to focus on earning high-quality, organic links and to steer clear of outdated tactics such as link buying. Andrew also invites listeners to share their experiences and views on the disavow tool.