In this raw and reflective conversation, Justin and Alicia unpack the powerful lessons that come from looking back—at old crossroads, missed chances, and the myths we tell ourselves about who we “should” have been.

From high school football to Olympic dreams, from chasing abs to chasing purpose, they take an honest look at identity, faith, and what it means to age well—physically, emotionally, and spiritually.

This isn’t just about fitness; it’s about finding peace in who you are, not who you used to be. Whether you’re in the thick of raising kids, building a business, or trying to rediscover your motivation, this episode reminds you that:

👉 growth is still possible,

👉 joy is still waiting,

👉 and your story is still being written.

In this episode of The Untitled Coaching Podcast, Justin Estes speaks directly to young coaches stepping into leadership roles. Drawing from his own journey—from athlete to gym owner—Justin shares the essential lessons he wishes he had learned earlier about showing up well as a coach and teammate.

He unpacks five key principles:

1. Be self-aware. How you talk about yourself, your athletes, and your team matters more than you think.
2. Avoid gossip. Build trust by keeping conversations positive and inclusive.
3. Embrace conflict. Disagreement doesn’t have to be destructive—it can deepen respect and clarity.
4. Practice what you preach. If you coach it, live it. Model the kind of consistency you want from your clients.
5. Lead with honesty. Be transparent with your members and team about decisions and changes.

Whether you’re a brand-new coach or a seasoned gym owner, this episode challenges you to build trust, lead with integrity, and create a coaching culture where people feel seen, supported, and valued.

Being a gym owner isn’t easy—and sometimes it just plain sucks. In this episode of the Untitled Coaching Podcast, Justin Estes opens up about the frustrations and gaps he’s seen in the fitness industry and why systems are the secret weapon for consistency, retention, and growth.

Justin breaks down why the real product isn’t your lobby, your coffee bar, or your recovery tools—it’s the coaching and relationships you deliver every single day. He dives into how onboarding is like a first date, why copying other gyms’ plays is a trap, and why owning your online presence (instead of “renting” it) matters more than ever.

Whether you’ve been running your gym for years or are still finding your footing, this episode will challenge you to re-think your systems, focus on your people, and build the kind of experience that keeps members coming back for years.