Disclaimer: Our co-host Farida had technical issues on this episode and could not participate as usual

Whatever we do, it has to strengthen our brand's positioning in the market!

Your brand positioning establishes how you differentiate yourself in your customer's minds. It's a statement you use to guide you and your team in all your content marketing efforts.

But how do you know your positioning statement is clear to everyone? How can you ensure it becomes a reality in the minds of your customers?

It's common for businesses to find themselves doubting the strength of their brand positioning. In this episode of Unsolicited Content, we discuss the signs that might indicate that you're having a brand positioning crisis and some simple steps towards fixing it.

Is everyone telling you to be on all these different channels to reach your audience? To be authentic and create lots of content because it's "good for your brand"?

We know that a lot of that type of advice can feel like asking you to do a lot of work with only a vague promise of tangible results. But we also know how powerful content is in unlocking your full potential.

In this first episode of Unsolicited Content we uncover how you can unlock the power of content for your brand.