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Many years ago, as I was coming off a concourse on my way to the airport baggage claim area, I was hit with an overpowering smell. It was warm and inviting. It made me feel at home.

As I descended the escalator, it was the unmistakable scent of warm cinnamon rolls. And at that moment, I didn't care how far I had to walk or what I had to pay, but I was going to have one of those Cinnabon cinnamon rolls no matter how long my luggage spun around the carousel.

Today we talk about the power of smell and the influence it has on our choices and our memories.

Links to Rachael Herz:

Here are some links to include:

Her book on food and eating, Why You Eat What You Eat

Website

Brown University Profile

Wikipedia profile

"Smell is Emotion"

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There used to be a snarky joke about the Bell Company, when it existed back in the 60s and 70s, that the employees had Bell-shaped heads. In other words, they all spouted the same company line. It makes sense when you think about it, everyone needs to be on the same page and chasing the same goals.

Today it's called on-boarding. New employees get a manual or handbook talking about the company's culture, history and maybe even a mission statement.

Today we'll look at some of the practices companies use to get you to see things from their -- and their shareholders' -- point of view and make their beliefs your beliefs.

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You may believe you're an independent thinker, but odds are you are influenced by others' actions or beliefs.

In most cases, the influence is inconsequential, but it's important to know how their beliefs and actions impact you to fully understand why you do what you do.

Plus, we'll talk about lying and why we all lie a lot. You'll also learn why lying is a two-way proposition. For a lie to work, you have to be a willing participant.