Unraveling the Sales Enigma: Finding Your Entrepreneurial Why

In this episode of 'Love Your Sales', hosted by Leighann we explores the common pitfalls in sales and how to overcome them. Special guest, Laura Lorenz from Top Floor Mentoring, shares her 35-year journey in supporting entrepreneurs and provides deep insights into the importance of understanding the 'why' behind business goals. Laura highlights the significance of building detailed roadmaps, time management, and the need for external mentorship to achieve business success. She emphasizes that success is a marathon, not a sprint, and advocates for focusing on revenue-generating tasks. The episode concludes with Laura offering a complimentary consultation to help business owners create effective strategies and solutions tailored to their unique needs. Contact Laura - https://www.linkedin.com/in/lauralorenz/ Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 and the AG45 Soul Aligned Strategy Podcast – www.accelerategrowth45.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489 Ready to grow your business? Schedule a call with us today - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann Leighann Lovely: Welcome to another episode of Love Your Sales. Today I am joined by Laura Lorenz with Top Floor Mentor Ring Laura Lorenz. She is the trusted advisor for small businesses with an incredible 35 year journey supporting entrepreneurs. Laura isn't just a business counselor. She is a true champion for dream chasers and business builders. I love that. Her passion, helping passionate people [00:02:00] transform their business ideas into thriving realities. Having walked the entrepreneurial path herself as a business owner, Laura brings this wonderful blend of professional expertise and heartfelt understanding to everything she does. Why don't you, um, share with me anything that I didn't include to lovely bio. Yes, yes. So, you know, uh. Tell me, you know, tell me a little bit more about what Top Floor mentoring is. Laura Lorenz: Sure. So, um, what I do is I work with solopreneurs, small business owners, um, and, and actually helping them get to be where they wanna be. I find that, um, when you have help, which I have always had somebody in my corner that wasn't an employee or anything, when you get help and people can see from the outside. Looking in, it is amazing the things that you can accomplish and someone to help you [00:03:00] actually, um, step over the, the hurdles that you go through in business and in life. Um, someone there cheering you on when things are good. It's just, that's pretty much in a nutshell what I do. But I do build these very big roadmaps. So a lot of people will set goals, right? Mm-hmm. And that's what they are. And even some of 'em are smart goals, but they never seem to get to be where they wanna go. And it's, uh, there a lot of reasons for it. The biggest one is they don't dig deep enough into the why of their goals. So that on hard days when you are stumbling or a client that you loved quits or something like that, you go back to, but this is why I am doing what I'm doing and why I love it. Right. Right. So that's the beginning of the roadmap is really understanding that why. 'cause a lot of times people will set goals that they think they should be achieving, right? [00:04:00] And when they get into the why, they can't figure out why they think that. So then don't make it be a goal, right? Let's, let's look at ones that are important to you. You know, what is your why in life or your why in business? And then go from there. Leighann Lovely: That's, that is really very interesting because you are absolutely, absolutely correct. Um, and that I think, gets lost sometimes, you know, from, from the, I'm gonna start my own business mm-hmm. To the, okay, now I'm in the thick of it and I'm stressed out and we lose. You know, speaking, obviously as an entrepreneur, we lose sight of why we began it. Mm-hmm. And when you lose sight of that, all of a sudden all of that overwhelm creeps in. Laura Lorenz: It does. Leighann Lovely: And you're like, oh my what? What am I doing? [00:05:00] Why am I doing this? Laura Lorenz: Yep. You know, everybody thinks it's so cool to build a business. You know, people coming from the corporate world are like, oh, I'm just gonna go out and start my own business. Well. There's a lot of heartache in owning your own business. There's a lot of hours, there's a lot of just, ugh. But if you have that why, and you really understand why you're doing what you're doing, it helps you get a better mindset looking back at it and go from, I'm overwhelmed and I can't stand it, and I have too many hats and I don't know what to do to, okay. You know what? Here's my big why. You know, whether it's your children or trips or you know, just ...