Unraveling Sales Mysteries with AI

In this engaging episode of Love Your Sales, Leighann Lovely interviews Gillian Utesch, the founder of Broken Glass Ceiling Marketing. They delve into the transformative power of AI in modern business, exploring its role in automating mundane tasks and enhancing human connections. Gillian shares her journey from a traditional marketing career to becoming an accidental AI enthusiast, emphasizing how AI has allowed her to focus on what she loves and connect more deeply with clients. Leighann and Gillian also discuss the common fears surrounding AI and how it can actually free up time for more meaningful interactions. This episode is a compelling exploration of how embracing AI can lead to greater efficiency, innovation, and personal fulfillment in business. Contact Gillian Email - [e-mail] Website – www.brokenglassceilingmarketing.com LinkedIn - https://www.linkedin.com/in/gumoney/ Special Thank you to our Sponsors – Genhead – www.genhead.com and Accelerategrowth45 – www.accelerategrowth45.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489 Ready to grow your business? Schedule a call with us today - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann Leighann Lovely: This podcast is presented by Genhead. Genhead leverages AI so small and medium sized businesses can find their ideal clients to make more sales. Other companies talk about AI, but we are using it every day to drive down marketing costs and increase revenue. Learn more at genhead. com. That's genhead. com. Another episode of love yoUr sales today. Leighann Lovely: I am joined by Jillian Utesh. Jillian is the owner and founder, of Broken Glass Ceiling Marketing. I'm thrilled to have her. Jillian is an entrepreneur, accidental AI enthusiast, and a visionary behind Broken Glass Ceiling Marketing. With a career spanning two decades in marketing, she built a reputation for her innovation. Innovative approach to [00:02:00] create connections in a digital world. Her story is one of reinvention and resilience. After realizing the traditional rules of business didn't work for her, Jillian built a company that tackles the tasks most of us dread. Oh yes. Most of us dread, uh, data mining, outreach, and engagement. So entrepreneurs can focus on what they love. Her work combines. Cutting edge AI technology with the timeless power of human storytelling, providing that the future of marketing is both innovative and deeply personal. And I absolutely love that. Obviously, as you know, me and my company also are very into that. So I'm excited to have this conversation, Gillian, about, you know, your story and, uh, you know, your career. So welcome to the show. Gillian Utesch: Thank you. Thank you so much for having me. I'm excited to share my journey along with the destination I've accidentally arrived at and hopefully it resonates and helps someone else. Leighann Lovely: [00:03:00] Yeah, absolutely. And so tell me where, you know, I, the first question I always want to ask an entrepreneur is why, what made you, drove you, led you into starting, you know, this journey. Gillian Utesch: It was kind of multifaceted. I did not sit down and say, what do I want to do? I want to be an entrepreneur and I want to do that. Via a software as a service company, there was not that much linear thought put into it at all. I simply followed my heart that was driving me away from things I didn't want to do. I wanted to focus my day and that's, that's as, as detailed as the original business plan was. My heart is drawing me away from things I don't want to do. And so then as time went on, I realized what those tasks were, and that was kind of phase one. And then phase two was, oh golly gee, I don't [00:04:00] want to do these tasks. And then phase three was, how can I do them differently? Leighann Lovely: That's awesome. And you know, when we're driven by our heart's desire, I think that we, we go in full blown passionate about it. And there's no stopping us. Absolutely. I mean, passion drives the true success, you know, of, of entrepreneurs. You know, I couldn't run a business, that I did not truly believe in and nobody can run a business. I don't think that they truly don't believe in. And when you find that sweet spot of like, wow, now I'm, now I'm doing something I'm passionate about and it's helping somebody. Gillian Utesch: Wow. That feels good, right? Leighann Lovely: Yeah. That feels really good. Yeah. When I get that call or that text or that email from a client, that's like, Oh my gosh, do you know what just happened? Like I, and I remember the first time that one of my clients text me and said, I've [00:05:00] increased my sales or I'm getting, I'm actually getting. leads from my marketing. Like I'm, I have, I had ...