Unpacking The Briefcase Effect: Vinisha Rathod’s Guide to Authentic Personal Branding

In this episode of The Entrepreneur to Author Podcast, Scott MacMillan interviews Vinisha Rathod, founder of P3 Studio and author of The Briefcase Effect. Vinisha shares how her writing journey mirrored her personal branding sessions—starting with deep self-reflection and inviting her community to participate in decisions like the book’s title and cover. She discusses the challenges of writing, from multiple rounds of editing to letting go of ego, all to ensure the book would be practical and empowering for readers. Building in public kept her accountable and made the process collaborative and reader-focused.

With actionable advice and relatable stories, Vinisha’s mission is to help others find clarity and confidence, especially those facing tough challenges, so they can show up more boldly and authentically in their work and life.

SHOW LINKS
Are you interested in uncovering how you operate? reach out to Vinisha on https://thebriefcaseeffect.com/

GUEST BIO
Vinisha is the author of The Briefcase Effect and Managing Director and Founder of p3 Studio, specialising in helping businesses scale through people, partnerships, and purpose. With experience across corporate, government, and tech sectors in Australia, the UK, and the Middle East, she brings deep expertise in human behaviour and commercial strategy.

As someone that can see multiple sides and the impact of human behaviour on decision making, she collaborates with leaders to provide clarity and alignment. She is a vocal advocate for diversity across all ecosystems and raising awareness on the impact of domestic violence in the community. Through developing a strong personal brand, she is able to advocate changes needed in the industry.

CONNECT WITH VINISHA

LinkedIn: linkedin.com/in/vinisharathod/
Instagram: @vinii_shar
YouTube: youtube.com/@vinisha_rathod
TikTok: @vini.sha_p3studio

CONNECT WITH SCOTT

entrepreneurtoauthor.com
grammarfactory.com

LinkedIn (@scottmacmillan): linkedin.com/in/scottmacmillan
Instagram (@scottamacmillan) instagram.com/scottamacmillan
Medium (@scottamacmillan): scottamacmillan.medium.com