Unmatched Community with Michael Narx | S2 E9

Send us a text

Supported by:
➡️ Red Line Synthetic Oil
➡️ Auto Metal Direct
➡️ POWERtube TV

In this engaging episode, hosts Barry Alt and Annette Bauer welcome Michael Narx, the passionate car enthusiast and host of the Drag Drive Repeat podcast. The conversation delves into Michael's early love for cars, the sentimental value of his grandfather's 66 C10 truck, and his transition from a corporate job to focusing on the drag and drive community. They discuss the exponential growth of drag and drive events, the importance of marketing strategies, and the challenges of maintaining affordability in the racing world. Michael emphasizes the significance of storytelling within the community and the need for data collection to recognize achievements. The episode highlights the camaraderie and shared experiences that make the drag and drive community unique and vibrant. In this conversation, Mike Narx discusses the challenges faced by promoters and the importance of community support among racers. He highlights the evolving role of sponsorship in the racing industry, advocating for a more strategic approach to building relationships with brands.

Takeaways:

• Michael's love for cars began with Hot Wheels and car shows during childhood
• His grandfather's '66 C10 truck holds deep sentimental value and sparked his hands-on involvement
• Building Drag Drive Repeat allowed him to merge passion with purpose
• The drag-and-drive scene is a tight-knit, supportive group
• Racers frequently help one another during events, creating lasting bonds
• Drag-and-drive events have exploded in popularity
• Social media has been critical to the success and visibility of Drag Drive Repeat
• Focusing on a niche audience helped build a loyal and engaged following
• Brands are increasingly recognizing the value of grassroots motorsports
• Successful sponsorships rely on relationships, professionalism, and aligned values

Guest Bio:
Car guy since day one, I still own my first car - my grandfather's '66 C10. After selling cars for 15 years, I moved to logistics and built a brand in my free time. Have hosted 50+ car events (drag races, car shows, drag and drive events, rallies, scavenger hunts) - most for children's charities. Started Drag Drive Repeat in Jan 2022, closing in on 100k followers - more than 5000 pieces of content across social media accounts. Two weekly Live Streams dedicated to the drag and drive community.

Guest:

• Website
• Instagram
• Facebook

Hosts:
Barry Alt, Motorhead Digital

• Email: [e-mail]
• Website

Annette Bauer, Annette Bauer Creative

• Email: [e-mail]
• Website

Don’t miss an episode from Gearheads n’ Gasoline!

• Facebook
• Instagram
• LinkedIn
• YouTube

You can reach us at [e-mail]

Audio Production by: Mantis Media