Unlocking growth in vertical SaaS and integrated payments with Eric Remer
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Unlocking growth in vertical SaaS and integrated payments with Eric Remer
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The SaaS landscape is in constant and rapid flux, with verticalization becoming a key strategy for success. But what does it take to build a scalable, industry-specific platform that truly meets the needs of SMBs?
Eric Remer, CEO of EverCommerce, shares his entrepreneurial journey and reveals how he built a multi-billion-dollar company by focusing on tailored software solutions for service-based small businesses.
Key Takeaways:
(03:46) Businesses that focus on micro-verticals can provide more tailored solutions and drive greater customer engagement.
(06:39) Integrating core functionalities such as invoicing, payments and scheduling improves efficiency for small businesses.
(09:51) Industry-specific SaaS products enhance customer retention by aligning with a business’s day-to-day workflows.
(13:07) Strategic acquisitions can expand product offerings, fill technology gaps and accelerate growth in new verticals.
(15:31) Choosing between venture capital and private equity depends on long-term business objectives and risk tolerance.
(18:26) Overvaluing a company in early funding rounds can limit future fundraising options and hinder long-term scalability.
(22:04) Product-led growth enables businesses to scale efficiently by allowing users to onboard with minimal friction.
(28:10) Advanced software tools can make small businesses appear as operationally strong as larger competitors.
(28:47) Entrepreneurs can find inspiration in real-world stories of business owners who have overcome challenges and scaled successfully.
Resources Mentioned:
Eric Remer
https://www.linkedin.com/in/eric-remer/
EverCommerce | LinkedIn
https://www.linkedin.com/company/evercommerce/
EverCommerce | Website
https://evercommerce.com/
Business Underdog Podcast
https://www.businessunderdog.com/
Any specific guest you’d like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/
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