Unlocking Subscription Success with Daniel Layfield

I am thrilled to have Daniel Layfield, who is Director of Product Management at Diligent and founder of Subscription Index, advising subscription businesses on monetisation.

In this conversation, Daniel Layfield shares his journey from finance to product management, discussing his experiences at Code Academy and Diligent. He emphasises the importance of understanding churn, effective pricing strategies, and the role of AI in product management. Daniel also explores the complexities of subscription models, the significance of metrics, and the impact of price localisation on revenue.

Timestamps

03:48 Growth Strategies at Code Academy

07:11 Understanding Churn and the Four Horsemen

10:55 Identifying Ideal Customer Personas

13:04 The Hidden Math of Churn

15:55 Pricing Strategies for Subscription Models

19:04 The Future of Pricing in SaaS

20:45 Paywall Strategies and Feature Design

23:05 When to Invest in Subscription Management Tools

25:50 The Impact of AI on Product Management

26:49 The Future of AI and Software Development

29:24 OpenAI's Role in the Tech Stack

31:05 Challenges of Subscription Business Models

33:26 Identifying Key Metrics for Success

36:12 The Importance of Price Localization

40:33 AI's Impact on Subscription Monetization

42:32 Building a Writing Cadence and Sharing Knowledge

44:54 Lessons from Product Management Experience

Daniel's Links

LDN/ X – https://www.linkedin.com/in/layfield/

Website – Subscriptionindex.com

Playbook - https://www.subscriptionindex.com/playbook

My Links

Podcast: https://lifeselfmastery.com/itunes

Newsletter: https://partner-grow.beehiiv.com/subscribe

YouTube: youtube.com/lifeselfmastery

Twitter: https://twitter.com/rohitmal

LinkedIn: https://www.linkedin.com/in/rohit857/