In this episode of Performance SEO Unpacked, host Ruchi Pardal is joined by Amir Alsayegh, Organic Growth Advisor-SEO @ Crocs, a seasoned expert in international SEO from Crocs. They discuss the complexities of navigating international SEO, emphasizing the importance of cultural understanding and technical strategies. Amir shares personal anecdotes and practical advice on effectively approaching international markets and the critical factors contributing to successful SEO strategies across diverse regions.

• The multifaceted nature of international SEO beyond just technical aspects.
• The significance of cultural considerations in shaping effective international SEO strategies.
• Real-world insights into keywords that can differ vastly between regions, impacting brand messaging.
• Practical tips for scaling international SEO growth and common mistakes to avoid.
• The critical role of community understanding and research in serving international audiences.

• "Are you putting your user... first in every choice that you make?" – Amir Alsayegh
• "How can I do right by this one community?" – Amir Alsayegh, emphasizing the responsibility marketers have to their audiences.

• 00:00 – Introduction by Ruchi Pardal and overview of episode topic.
• 00:43 – Guest introduction: Amir Alsayegh.
• 01:10 – Discussion on the technical and cultural layers of international SEO.
• 05:30 – Insight on the cultural implications of keywords and product definitions.
• 10:08 – Tips for scaling international SEO effectively.
• 14:24 – The importance of a thorough checklist before launching in new markets.
• 17:38 – Example of a small tweak leading to significant results in a past role.
• 21:04 – Advice on integrating into communities for better SEO outcomes.

• ResultFirst: Visit for more SEO tips and strategies.
• Connect with Amir Alsayegh on LinkedIn for insights on international SEO.
• Connect with Ruchi Pardal on LinkedIn for a conversation about SEO

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