Unlocking Gen Z Talent: Insights from Coca-Cola HBC

Join Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, and our host, Claes Peyron, Managing Director Nordics, UK&I at Universum, as they delve into the art of attracting Generation Z talent.

Maya candidly shares Coca-Cola HBC's journey in launching an international leadership trainee program in 2023, aimed at bringing in high-potential Gen Z talents. Through this discussion, she highlights the challenges faced, lessons learned, and the success achieved.

In a competitive market for Gen Z talent, it's crucial to find unique ways to stand out. Maya gives us three key tips for employers to make their Employer Brand truly stand out and resonate with Generation Z job seekers.

Tune in to this honest and insightful episode!

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