Unlocking Change: The Power of Stakeholder Engagement

In this episode, Rochelle from Tech Biz Toolkit dives into one of the most critical (and often underestimated) areas of change management — stakeholder engagement.

You’ll learn how to identify the people who can make or break your change initiative, assess their power and interest, and develop a plan to keep them aligned and informed.

Rochelle breaks down the three core stakeholder groups — Decision Makers, Influencers, and Impacted Users — and shares practical techniques for building trust, managing resistance, and creating an engagement plan that evolves as your project progresses.

If you’re leading organisational change, transformation, or digital programmes, this episode will help you turn stakeholder theory into actionable strategy.

🎧 Key Takeaways:

• Stakeholder engagement isn’t a tick-box exercise — it’s essential for lasting change.
• Map stakeholders by power and interest using the Stakeholder Matrix.
• Build trust: it’s the real currency of influence.
• Don’t assume hierarchy equals influence.
• Revisit and update your stakeholder map regularly as roles evolve.
• Link your stakeholder plan directly to your communication strategy.

💡 Memorable Quote:

“Change doesn’t work without people.”

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