Unleashing the superpower within - with Jon Goulding

How do you get the absolute best out of everyone in your team?

Jon Goulding is Founder & CEO of the creative agency Atomic. He runs a group of four agencies united by one mission: to unleash the superpower in brands.

In this episode, Jon shares how he:

• Grounds the agency’s work in four principles - being unmistakable, unmissable, unforgettable, and unlimited - to unleash the superpower in brands
• Believes every person has a superpower, and that his job is to identify, describe and nurture it
• Focuses on amplifying people’s superpowers (rather than fixing their weaknesses)
• Builds teams around complementary superpowers
• Encourages healthy collisions, bringing together different people and skills to create something new and exciting
• Inspires everyone in the team to have an unhealthy need for responsibility

Jon fundamentally believes in the power of the superpower - and that each one is shaped by three major life events, all experienced before the age of 25.