Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: support@janinegarner.com.au

The market feels brutal right now. Interest rates climbing, competition everywhere and every headline screaming "brace for impact!" It's tempting to let that noise dictate your next move, to panic, slash prices or hustle yourself into the ground. But here's what successful businesses do differently: they use uncertainty as their competitive advantage. Whilst everyone else is retreating, you're going to double down strategically.

Today, I'm breaking down the four game-changing moves that my clients and I have been making to not just stay afloat, but sail ahead whilst everyone else is anchored in fear. We explore how to laser-focus on your A-grade clients, stacking your value, building recurring revenue and repackaging your existing offerings when clients can't commit to big investments.

This isn't the moment to shrink. Your clients need a lighthouse right now, something steady and reliable in the chaos. Remember, the market doesn't get to decide your success. You do.

LINKS:

Previous episode mentioned: Pricing with Power: How to Charge What You're Actually Worth

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Pouring your heart into brilliant content only to watch it vanish after one post? Welcome to the creator's curse. We invest hours crafting something meaningful, hit publish, and then... crickets. Meanwhile, we're already stressing about tomorrow's content and how we’re possibly going to have time to post as much as we’re supposed to for quality visibility.

Here's what nobody tells you: you don't need to reinvent the wheel every single day. You need to make your existing content work harder.

In this episode, I take you through my strategies to take one idea and turn it into valuable repurposed content.

CHAPTER MARKERS

00:00 – Introduction

00:22 – The “Think Once, Deliver Often” Strategy

00:46 – Why Creating New Content for Every Platform Isn’t Sustainable

01:19 – Turning One Idea Into a Ripple of Content

01:53 – The Content Spiral: Overthinking and Procrastination

02:33 – The Downward Spiral: Losing Visibility

03:17 – The Real Solution: A Repeatable System

03:37 – How I Repurpose Content: My Process

05:15 – The Thinking Sheet: Clarity and Expansion

07:00 – From Idea to Blog, Newsletter, and Social Posts

08:40 – Repurposing in Action: The Micro Gift Example

11:00 – Real-World Examples: Amy Porterfield, Mel Robbins, McKinsey

13:00 – The Science: Why Repetition and Multi-Format Content Works

15:00 – Your Starter Plan: How to Begin Repurposing

17:00 – Multiply Your Brilliance: Challenge and Final Thoughts

18:30 – Share, Review, and Stay Brilliant!

Connect with Janine:

• The Focus Finder: https://focusfinder.scoreapp.com/
• Website: https://janinegarner.com.au/
• Instagram: https://www.instagram.com/janinegarner/
• LinkedIn: https://au.linkedin.com/in/janinegarner

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: support@janinegarner.com.au

What if that sneaky voice in your head whispering "you don't belong here" isn't your enemy, but your secret weapon? We've all been taught to see imposter syndrome as something to overcome, but today we're exploring a complete reframe. That imposter feeling isn't a red flag—it's a green light urging you forward. I share why the "itus" family (not-good-enough itus, comparison itus, procrastination-fueled-by-fear itus) might actually be your competitive edge.

In this episode, we’ll explore the concept of confident humility—that sweet spot where self-belief meets openness to growth. We talk about how your quirks aren't flaws to fix but features to amplify, and I walk you through a practical exercise to transform your perceived negatives into superpowers.

The liberation of not being perfect is where the magic happens. When you feel like an imposter, you've got everything to gain and nothing to protect—no perfect image to maintain, no reputation to uphold. This spurs innovation, encourages deeper preparation and fuels relentless learning. That feeling isn't evidence you don't belong; it's evidence you're growing. Imposter syndrome isn't the problem—it's the rocket fuel you never knew you needed. And the question isn't how to eliminate it, but how to harness it.

LINKS:

Connect with Janine:

Elevate with Janine

The Focus Finder Assessment

Website | Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind