You know those little words we throw around without thinking - “I’m trying,” “but,” “I’m just that kind of person” - and suddenly, they’re running the show?

It’s wild how fast language becomes identity. You say something enough times and eventually, it’s not just something you said… it’s who you think you are.

We started noticing how often that was happening. In our own stories. In how we lead. In how we talk to clients, friends, even ourselves. And once you see it, you won't be able to unsee it.

The words you choose are either reinforcing an old version of you… or opening the door to a new one. So we shifted the way we speak to create the version of us, and the reality we desired.

In this episode, we’re sharing 3 words that don’t belong in a leader’s vocabulary and what to say instead to empower yourself and others:

• How words shape our reality - and what this means for you.
• The #1 word to ban from your vocabulary to build confidence and connected relationships - and what to say instead.
• The expression that keeps you in hustling mode without ever reaching your goals - and what Yoda has to do with it.
• The two most powerful words in any language - and what to say after them to manifest the reality you desire.
• When adjectives heal and when they prolong illness in the body.
• Best practices to reframe your language that work for everyone.

• Join the Leadership Graduates Circles: Message as GRADUATES on @unleashyourfreedompod on IG for all the details
• Connect with Dawn and Giorgia on https://www.instagram.com/unleashyourfreedompod/

What if sales isn’t about convincing someone to say yes? What if it's about enrolling them into a vision they already want, and showing them you can support them to get there?

Abi Kinghan has built her entire business (and life) around enrolment and she did it in the middle of chaos - with a newborn on one side and her mother battling cancer on the other.

There was no space for perfect launches, dancing on reels, or cold DMing people for hours. She had to find a way to grow her business without burning herself out or missing the moments that actually mattered... because there may not be a second chance.

So she built a new sales model, one where sales are easeful, pricing is powerful, and your calendar fills through clear, grounded conversations that don’t rely on pressure or persuasion.

In this episode, you’ll hear what that looks like in practice

• How to enrol from vision, not fear.
• How to shift the beliefs that make you second-guess your pricing, and
• how to lead sales conversations with the kind of energy that makes people say “I’m in” - without you pushing at all.

Let's dive in!

• Welcome Abi! Her story and how she started in her business
• How to ditch the hustle and create a business that supports your life - even when it feels impossible
• The most common limiting beliefs that stop entrepreneurs from making sales - and how to break through them
• How to make consistent sales without burnout - even if you're a complete beginner
• The secret to raising your prices without guilt
• Selling from self-expression VS self-sacrifice

• Get access to the free Money Momentum Blueprint training: https://www.leadwithabi.com/mmb
• Follow Abi on Instagram: https://www.instagram.com/leadwithabi
• Check out Abi's website: https://www.leadwithabi.com
• DM us GRADUATES at @unleashyourfreedompod to join the Leadership Graduates Circle
• Connect with Dawn and Giorgia on Instagram: https://www.instagram.com/unleashyourfreedompod/

What if leadership isn’t about being the most confident person in the room? What if it were about being the freest?

In our very first episode, we’re pulling back the curtain on the real stories that led us here and why this podcast exists in the first place.

We didn’t start this show because we always felt like leaders. Quite the opposite.

Dawn grew up in an environment where achievement was everything. She learned to perform, perfect, and control every part of herself to stay safe and stay in charge. That worked… until it didn’t. By chance, she found a leadership training and it showed her what control was really costing her and what freedom could look like instead.

Giorgia had a different story. An introvert raised in a loud, extroverted culture, she grew up believing there was something wrong with her, that she wasn’t cut out to lead. She got good at hiding and doing the work quietly...until the pandemic put her life on a different trajectory, where she found her voice and her freedom.

This podcast is about what happens when you stop leading from who you think you need to be and start leading from who you actually are.

It’s about unlearning everything that kept you performing, pleasing, or staying small and leading from a place of authenticity, joy, and freedom.

And we’re not holding anything back.

If you’ve ever wondered whether there’s a different way to lead - a way that doesn’t cost your health, your joy, or your sense of self - this is where it begins. Let's dive in!

• Why we started Unleash Your Freedom - and what it means to us
• The surprising connection between personal freedom and leadership that most people completely miss.
• How growing up with high expectations turned Dawn into a perfectionist who needed to control everything.
• What happened when Dawn's perfectionism started destroying her health and sabotaging her military career.
• The Facebook ad that led Dawn to a leadership program promising to transform her relationships - did it actually work?
• How Dawn became a leader of leaders.
• How Giorgia's upbringing made her believe she was fundamentally flawed to the point she stopped speaking.
• The wake-up call that made Giorgia realize she was wasting her life - what snapped her out of it?
• The dramatic life changes Giorgia made after this wake-up call: ending a toxic relationship and conquering her fear of public speaking.
• How this realization led Giorgia to step into leadership and gave her the freedom to choose how she shows up in the world.
• What to expect from Unleash Your Freedom Podcast.

Resources

• Join the Leadership Graduates Circles: Message as GRADUATES on @unleashyourfreedompod on IG for all the details
• Connect with Dawn and Giorgia on https://www.instagram.com/unleashyourfreedompod/