Bestselling author Jo Piazza (Under the Influence) and Cristen don their milkmaid dresses to talk tradwives, elusive tradhusbands and the hustle. From homeschooling curriculum to MAHA-approved supplements, tradwife influencers are serving up a fantasy of submission—and becoming breadwinners while they’re at it. Jo unpacks why it's so lucrative, the research behind her new tradwife thriller Everyone Is Lying to You, the pink-pilled pipeline pulling women rightward, and the prairie-core dream versus generational wealth realities.

**For ad-free bonus episodes and uncut guest interviews, join the Unladies Room Patreon. Get in touch on Instagram @unladylikemedia, and/or subscribe to the newsletter at unladylike.substack.com.**

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When womanhood is reduced to a capitalist identity, who gets erased—and who gets empowered to do the erasing? In the final episode of Gender War Games, host Cristen Conger joins Material Girls co-hosts Hannah McGregor and Marcelle Kosman to unpack how white womanhood is activated—politically, culturally, algorithmically—to reinforce systems of power. From tradwife aesthetics to terf rhetoric, strategic essentialism to state violence, discover how white femininity gets mobilized as both soft power and backlash engine in the so-called gender wars.

(00:00) Gender Equality Survey Says...

(00:59) The Real Societal Tension: Wealth Inequality

(03:37) Strategic Essentialism and Gender Categories

(08:37) Scapegoating and Transphobia

(12:01) Gender as a Technology

(14:45) Capitalism, Social Reproduction and Gender Roles

(18:46) Masculinity Crisis By Design

(26:44) Racial Capitalism

(31:18) The Political Weaponization of Gender

(39:59) Community Building Beyond Individualism

For ad-free bonus episodes and uncut guest interviews, visit patreon.com/unladylikemedia. Get in touch on Instagram @unladylikemedia, and/or subscribe to the newsletter at unladylike.substack.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When misinformation becomes a vibe, who gets caught in the crosshairs? In part 3 of Gender War Games, host Cristen Conger and linguist Amanda Montell (Sounds Like a Cult, Magical Overthinkers) decodes the cognitive glitches, language games, and algorithmic dynamics fueling today’s gender panic. From the illusory truth effect and magical thinking to the viral power of weaponized words, learn how belief is built—not by facts, but by feelings, aesthetics and repetition.

(00:00) "Gender War" Is a Shapeshifter

(03:22) Decoding the Discourse

(05:07) Cognitive Biases and Gendered Disinformation

(05:56) The Illusory Truth Effect

(06:40) The Rhyme Is Reason Effect

(09:52) Algorithmic Influence

(10:46) This Is Your Brain On Gender War

(15:47) The Gender Nostalgia Trap

(23:52) Moral Overconfidence and Social Justice

(30:06) Radical Imagination

For ad-free bonus episodes and uncut guest interviews, visit patreon.com/unladylikemedia. Get in touch on Instagram @unladylikemedia, and/or subscribe to the newsletter at unladylike.substack.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.