Uniting a business around the value they create - with Sam Gregory

How can you make a genuine and positive difference to the entire sector you operate within?

Sam Gregory is co-CEO of the PR agency Tangerine, leading a team of 110 people. She took over the business in 2011 and has overseen significant growth since then.

In this episode, Sam shares how she:

• Puts entrepreneurial spirit and courageous thinking at the heart of everything they do
• Embeds a culture of bold, brave, and creative work aligned with clients' business objectives
• Prioritises a clear vision and overarching business plan as her number one focus
• Maintains full transparency internally with their business plans, decision-making and financials
• Strongly believes in the benefits of their Employee Ownership model
• Actively recruits apprentices to access raw young talent and keep the business at the cutting edge

Sam is dedicated to creating a workplace where everyone feels genuinely valued. And it’s working - last year, Tangerine was featured in Campaign’s Top 100 Best Places to Work.