Unified Commerce: Bridging the Execution Gap

Moving Beyond the Buzzwords Unified Commerce isn't a new term, but true execution remains the "Holy Grail" for enterprise retailers. In this episode, Steven Bailey, Partner at EY and Jonathan Aitken, SVP at RADAR, discuss why the gap between vision and reality is still so wide, and how to close it. The Foundation of Real-Time Retail From the friction of in-store returns to the high cost of order cancellations, the duo explores how fragmented data ruins the customer experience. They break down why "throwing AI at the problem" isn't a fix for a broken architectural foundation. Key Insights include: - Journey vs. Channel: Why structural alignment matters more than technology. - The Smart Store: Transitioning physical locations from "sales points" to "intelligence hubs." - Inventory Truth: Why 99%+ accuracy is the non-negotiable starting point for 2026.