Franchising works when franchisees are at the center. In this Franchise Friday, I sit down with Homefront Brands’ Chief Legal Officer to talk FDDs, legal guardrails, and the real reasons some owners scale while others stall. We cover the traits of top performers (intuition, smarts, grit), the biggest misconception (“it’s easy”), why private equity is moving to the franchisee side, and how culture and values beat shortcuts. If you’re on the fence, ask yourself one question: Do you trust who you’re going into business with? Learn more at HomefrontBrands.com. Grab my book Discernment: The Business Athlete’s Regimen for a Great Life Through Better Decisions to make your next move with confidence.

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🔗 Homefront Brands

00:00 Cold open & intro 00:42 Why a career in franchise law – Taco Bell cube moment 02:06 What a CLO actually does – FDDs, field support, contracts 03:20 Walking with owners through challenges – building real relationships 05:40 Shared goal – franchisee success drives brand success 07:12 Community over solo – the advantage you can’t buy 07:47 Why franchising beats going alone 08:40 Who should franchise – intuition, smarts, grit 10:25 “Rooster” story – never judge the book 12:20 The hardest part to measure – heart and desire 13:58 Misconception – “franchising is easy” 15:21 Mindset shift – humility, engagement, follow the system 17:10 What great franchisors do differently – values → trust → outcomes 19:49 What candidates overlook – intangibles, integrity under pressure 21:44 #1 new-owner mistake – not trusting the system “genius attacks” 22:54 Homefront’s edge – coaching culture & the football mindset 24:40 Three-to-five year trends – consolidation, roll-ups, PE with franchisees 26:15 People plus math – scaling done right 27:19 The one question before you buy – trust #FranchiseFridays #UnemployableWithJeffDudan #Franchising #FranchiseBusiness #FranchiseOpportunities #FranchiseGrowth #FranchiseSuccess #FranchiseOwners #FranchiseLife #FranchiseTips #FranchiseInsights #Entrepreneurship #BusinessGrowth #BusinessOwners #SmallBusiness #StartYourBusiness #BusinessMindset #Leadership #Grit #Discipline #BusinessAthlete #MindsetMatters #SuccessMindset #EntrepreneurMindset #BusinessLeadership #GrowthMindset #HomefrontBrands #UnemployableWithJeffDudan #FranchiseFridays #JeffDudan #DiscernmentBook #BusinessAthleteLife #PrivateEquity #ScalingUp #BusinessExpansion #UnitEconomics #FranchiseFunding #FranchiseInvesting #BusinessStrategy #TeamCulture #BusinessCommunity #TrustedPartners #BusinessRelationships #BusinessSupport #BusinessCoaching

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What does it really take to push past every limit life throws at you? In this powerful episode of Unemployable with Jeff Dudan, I sit down with world-record mountain climber, champion wrestler, and New York Times bestselling author Kyle Maynard. Born without arms and legs, Kyle has summited Kilimanjaro and Aconcagua, fought in jiu-jitsu world championships, built thriving businesses, and inspired millions. We talk about: Building grit and mental toughness when the odds say quit The hidden power of environment and who you choose to compete with Turning obstacles into opportunities—from sports to startups Lessons from extreme climbs, combat sports, and elite military friendships How to follow your bliss (and why real fulfillment requires struggle) Kyle’s story proves we all have invisible “disabilities”—and that greatness comes from the mindset we build, not the circumstances we’re born with. FREE COPY of Jeff's Book DISCERNMENT

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00:00 Welcome & episode overview 01:00 Kyle’s birth story and early family life 06:30 Growing up with a congenital amputation and choosing normalcy 11:05 Love of competition—football, wrestling, and early sports drive 17:30 Building a CrossFit gym during the 2008 market crash 23:30 Entrepreneurship lessons and delayed gratification 28:30 Wrestling journey—35 straight losses to state-level success 36:00 Wrestling style, technique adaptations, and breakthrough season 39:00 Discovering jiu-jitsu and competing in world championships 46:00 Facing brutal climbs on Kilimanjaro & Western Breach 51:00 Training, team dynamics, and summit emotions 57:00 Aconcagua expedition and being among the highest people in the world 1:01:00 Lessons from extreme challenges: mindset and environment 1:05:00 Life-changing encounters: Tim Ferriss, Arnold Schwarzenegger, and more 1:08:30 Universal challenges—we all have “invisible disabilities” 1:10:00 Building a global speaking career and inspiring audiences 1:12:00 What’s next—future climbs, projects, and teaching opportunities 1:16:00 Kyle’s one-sentence life advice: “Follow your bliss” #KyleMaynard, #JeffDudan, #UnemployablePodcast, #OvercomingAdversity, #EntrepreneurMindset, #MountainClimbing, #JiuJitsu, #Inspiration, #MentalToughness, #NoExcuses

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Franchise Friday goes inside the mindset of a decorated Army special-operations veteran turned franchise president. Jeff Dudan sits down with Keven Elwood, President of Window Hero, to explore how military discipline translates to business freedom and why franchising is a natural path for veterans and driven entrepreneurs. Keven shares: Lessons from 20 years in Army special operations How a single LinkedIn post led him to buy—and grow—a home services franchise Why systems, culture, and community separate great franchisors from good ones The mental shift veterans and career professionals must make to own a business How Homefront Brands supports owners with targeted marketing and hands-on coaching Whether you’re a veteran considering business ownership or an entrepreneur looking for proven systems, this episode shows how franchising can create wealth, freedom, and legacy.

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Window Hero

00:00 Welcome & Introduction 02:05 Keven Elwood’s Military Journey and Leadership Foundations 06:18 Discovering Franchising through a Viral LinkedIn Post 10:42 From Franchisee to Franchise President: Lessons Learned 14:36 Overcoming the Mental Block of Business Ownership 18:30 Culture, Community & What Makes a Great Franchisor 21:40 One Question Every Future Franchise Owner Must Ask #FranchiseFriday #VeteransInBusiness #HomefrontBrands #WindowHero #JeffDudan #Franchising #BusinessOwnership #Entrepreneurship #Leadership #Veterans

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