Understanding Linear Radio Advertising: Best Practices and Strategies
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Understanding Linear Radio Advertising: Best Practices and Strategies
-
Narrado por:
-
De:
Understanding Linear Radio Advertising: Best Practices and Strategies
In this episode of Tripod, the audio advertising podcast, Howard Bareham and Tom Balaam dive into the world of linear radio. They discuss the various types of live radio, including national, regional, local, and community stations, and how advertisers can leverage these platforms to drive scale and awareness. The episode covers important topics such as the quality vs. quantity of airtime, the role of repetition and frequency (opportunities to hear), and effective partnership strategies. Listeners will gain valuable insights into optimising radio campaigns and making the most of live radio advertising.
00:00 Introduction to Audio Advertising
00:27 Exploring Live Radio Options
00:57 National vs. Local Advertising Strategies
02:08 Live Radio Partnerships
04:00 Quality Over Quantity in Radio Spots
05:03 Understanding Opportunities to Hear (OTH)
05:46 Conclusion and Next Episode Teaser
If you have any questions arising from this episode or you'd like to talk to us about audio advertising email info@trisonic.co.uk or visit our website.