Understanding Business Optimisation – a conversation with Britpreneur Seb Brantigan

Seb Brantigan is a business optimisation expert, co-founder of marketing services company DBSS digital, and the author of Social Marketing Success.

International clients have referred to him as the Britpreneur.

In this episode of the Abeceder podcast The Independent Minds, Seb explains to host Michael Millward, how the principles of business optimisation, using technology and automation to reduced the wasted time, and increase revenue and profits can be applied to any business or not-for-profit situation.

They focus their discussion on how Seb has demonstrated this in his book Social Marketing Success.

Seb explains his four-stage process for successfully using social media as a marketing tool.

They cover a wide range of subjects including:

• The nature of the internet
• The different platforms
• Using data to fine tune marketing activities
• Understanding your customer
• How to build trust on line

More information about Seb Brantigan and Michael Millward is available at abeceder.

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