We’re deep in Q4 chaos—scrambling for sales, cash-strapped, and trying everything we can to keep things moving. In this episode, we talk about our creative last-ditch fire sale offers, how we’re leaning on virtual assistants to keep our heads above water, and what’s actually been working (and not) as we prep for BFCM. Whether you’re thinking about hiring a VA or already working with one, we break down what tasks are worth outsourcing, what hasn’t worked, and how to build a scrappy support system that helps—not hinders.

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We're in the thick of Q4 chaos—juggling marketing, inventory delays, and algorithms that just don't hit like they used to. In this episode, we get real about burnout, the crumbling attention economy, and why survival might be the most underrated strategy in ecommerce. Plus, Jack introduces a new business philosophy: be the cactus 🌵. Just stay alive.

📢 Enjoyed the episode?

Thanks for listening! Leave a review on your favorite podcast platform and share it with fellow ecom founders! Your support helps us keep it real.

💬 Join the Conversation:
• Jack on X: @jackinprogress
• David on X: @austriker27

📩 Got feedback or topic ideas?
Leave a comment or email us at underdogecom@gmail.com

🌎 Join the Underdog Ecom Community:
Apply here → underdogecom.com

🎧 More from Underdog Ecom:
Website: https://underdogecom.com

Podcast: https://podcast.underdogecom.com

In this episode, we dive deep into what’s working (and what’s definitely not) in Facebook ads right now, from ASC vs ABO to product-market fit, flash sale testing, and why some campaigns randomly tank. It's a real-time look at rebuilding ad strategy during this tumultuous time of year.

📢 Enjoyed the episode?

Thanks for listening! Leave a review on your favorite podcast platform and share it with fellow ecom founders! Your support helps us keep it real.

💬 Join the Conversation:

• Jack on X: @jackinprogress

• David on X: @austriker27

📩 Got feedback or topic ideas?

Leave a comment or email us at underdogecom@gmail.com

🌎 Join the Underdog Ecom Community:

Apply here → underdogecom.com

🎧 More from Underdog Ecom:

Website: https://underdogecom.com

Podcast: https://podcast.underdogecom.com