Are you tired of guessing your inventory for seasonal drops or watching your cash flow get tied up in stock? This week, we dive into the highs and lows of our spring collections, and break down how testing strategic bundles and free gifts successfully doubled our ad conversion rates. We also explore how we're using AI like Claude to build custom internal e-com tools, plus share a crucial warning after a random personal Facebook ban locked us completely out of Meta Ads Manager.

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• David on X: @austriker27

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In this episode, we dive into the "hidden underside" of ecommerce: the messy world of returns and reverse logistics. They get real about moving away from "free unlimited returns," the pros and cons of return software like Freight and Redo, and why analyzing return rates at the product level is a game-changer for your bottom line.

📢 Enjoyed the episode?

Thanks for listening! Leave a review on your favorite podcast platform and share it with fellow ecom founders! Your support helps us keep it real.

💬 Join the Conversation:

• Jack on X: @jackinprogress
• David on X: @austriker27

📩 Got feedback or topic ideas?

Leave a comment or email us at underdogecom@gmail.com

🌎 Join the Underdog Ecom Community:

Apply here → underdogecom.com

🎧 More from Underdog Ecom:

Website: https://underdogecom.com

Podcast: https://podcast.underdogecom.com

In this episode, we dive deep into our recent obsession with Claude and how we’re moving beyond the standard AI hype to build actual utility for our e-commerce brands. From automating Klaviyo reporting and analyzing P&Ls to managing local Shopify theme files, we share how we’re using these new tools to act as a "co-founder on steroids" while navigating the thin line between genuine efficiency and productive procrastination.

📢 Enjoyed the episode?
Thanks for listening! Leave a review on your favorite podcast platform and share it with fellow ecom founders! Your support helps us keep it real.

💬 Join the Conversation:

• Jack on X: @jackinprogress
• David on X: @austriker27

📩 Got feedback or topic ideas?
Leave a comment or email us at underdogecom@gmail.com

🌎 Join the Underdog Ecom Community:
Apply here → underdogecom.com

🎧 More from Underdog Ecom:
Website: https://underdogecom.com
Podcast: https://podcast.underdogecom.com