Undercharging for Consulting: Amy Rasdal on Fear, Pricing, and Knowing Your Worth

What happens when you know your value—but say a lower number anyway?

In this episode of My Favorite Mistake, Mark Graban is joined by Amy Rasdal, founder of Billable at the Beach and author of Land a Consulting Project Now. Amy shares her favorite mistake from the early days of consulting: undercharging for her work because of fear, even when she knew she was worth more.

Amy explains how that moment became a “gateway mistake,” leading her to better understand pricing, confidence, and the hidden beliefs that hold many accomplished professionals back. The conversation explores why undercharging is so common, how fear shows up in pricing conversations, and why selling out your time at a discount can quietly limit long-term success.

This episode is especially relevant for consultants, freelancers, and professionals considering a move from corporate life into independent work.

🔗 Full show notes: https://www.markgraban.com/mistake336