Under the Radar: (SPECIALS) All about the fishballs – what should we know about DoDo’s parent Thong Siek Global and its internationalisation moves? We head down to its factory floor to find out.

We’re going to talk all about a hotpot ingredient that is sure to be on your reunion dinner table on Chinese New Year eve – the humble, inexpensive, yet comforting fishball that completes the meal.

Speaking of fishballs, one must talk about Thong Siek Food Global, who’s also better known as the parent company of Dodo fishballs.

Founded in 1976 as a family run backyard operation, Thong Siek Food Global has since evolved into a leading manufacturer, distributor and retailer of surimi (or minced fish paste) based seafood products in Singapore.

At its factory in Senoko spanning over 150,000 square feet, Thong Siek Global processes well over 28,000 kg of fish meat daily and more than 60 varieties of fish-based products including fishballs, prawn balls, cuttle fish balls and crab flavoured sticks.

These are exported to markets across Europe and Southeast Asia as well as the US, Canada, Dubai, Qatar, Australia and more.

But how is Thong Siek Global positioning its supply chain to grow internationally? Which are the key global markets for the firm?

Also – what are the key product trends that Thong Siek Global is tapping to relate with next generation consumers?

In this Special, “On the Go” episode of Under the Radar, Money Matters’ finance presenter Chua Tian Tian headed down to Thong Siek Food Global’s factory floor to seek some answers from Novelle Lim, CEO of Thong Siek Global and Fayy Lim, Chief Operating Officer of Thong Siek Global.

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