Unconventional Wisdom About Conventional Wisdom Podcast Episode Thirty Three with Cat How
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Unconventional Wisdom About Conventional Wisdom Podcast Episode Thirty Three with Cat How
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In this episode of Unconventional Wisdom about Conventional Wisdom, I had the absolute pleasure of sitting down with Cat How, the Co -Founder and Executive Creative Director of the global branding agency How and How. Cat’s journey from studying literature to shaping one of the most admired creative studios reminds us that careers don’t have to follow the rules to be remarkable.
Our conversation explores the kind of leadership that feels both modern and deeply human. Cat opens up about why she believes transparency especially around money is a non-negotiable part of healthy company culture, and how she and her husband/partner build a team where creativity can truly thrive. One of my favorite topics we dive into is her “Goldilocks” approach to team size and structure, and how it helps keep creative teams aligned, supported, and empowered.
We also discuss the realities behind the scenes: navigating imposter syndrome, embracing flexibility as the business expands, and the underrated power of documentation. Cat brings such refreshing honesty and clarity to every topic—this episode is packed with insights for leaders, creatives, and anyone building something meaningful.
Key Topics We Explore:Cat’s unconventional transition from literature to design
How she built How and How into a globally recognized creative agency
The importance of transparent leadership, especially around pay
Why documentation is essential for a growing creative team
The “Goldilocks size” approach to team structure
How culture is intentionally created and maintained across continents
Navigating performance reviews and open conversations about money
This conversation is packed with practical insights and unconventional lessons for entrepreneurs, business leaders, and anyone rethinking what success truly means.
Listen on Spotify @Kim Miller - Hershon https://open.spotify.com/show/3roK1Ay...
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