Unconventional Wisdom About Conventional Wisdom Podcast Episode Fourty with Mike Conrad
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In this episode of Unconventional Wisdom About Conventional Wisdom, I sit down with Mike Konrad, founder and CEO of Aqueous Technologies, who has spent more than three decades building a company in the electronics manufacturing industry. From starting in his garage to stepping away from day-to-day operations, Mike reflects on what long-term leadership has really taught him about growth, fear, and decision-making.
Mike and I talk about why conventional marketing never worked for him, how education became his most powerful sales tool, and why pursuing growth without discipline nearly cost him profitability. He challenges the idea that success comes from doing more, moving faster, and getting bigger — and instead makes the case for better judgment, stronger values, and trust built over time.
This conversation is a reminder that leadership isn’t about proving yourself — it’s about staying grounded, choosing wisely, and building something that can outlast your ego.
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