In this episode of Lessons in Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with Blasko bassist for Ozzy Osbourne and Rob Zombie, artist manager and entertainment marketing overlord at Liquid Death.

Blasko shares his journey from growing up in Venice, California to touring the world on the biggest stages in heavy metal and how those lessons now shape how he thinks about branding, performance, leadership and building brands.

We get into:

• Growing up in Venice and how skate & punk culture shaped his mindset
• What playing with Ozzy taught him about pressure, preparation & performance
• The reality of touring life & what founders can learn from life on the road
• Transitioning from artist to manager & seeing the music business from both sides
• Why Liquid Death isn’t a water company, but a lifestyle brand
• The concept of “loud marketing” and why average brands disappear
• Personal brand, authenticity & building something people obsess over
• AI, creativity & the future of culture-led businesses

Whether you're a founder, marketer or creative, this episode is a masterclass in standing out, proving that the same obsession, identity & energy that fills stadiums is what builds modern cult brands.

You can follow BLASKO on Instagram and LinkedIn

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds and it really makes a difference.

The Unchartered Territory Podcast comes out across all podcast players with a new episode every month.

In this episode of Lessons in Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with Sam McGregor, co-founder of Signature Brew, the London based brewery redefining what happens when music meets beer.

Sam shares how Signature Brew evolved from a bold idea about fixing terrible beer at gigs into a nationally recognised craft brand powered by culture, collaboration and community.

We get into:

• Founding Signature Brew & how music became the brand’s purpose
• Why early artist collaborations set the tone for everything that followed
• The turning point of launching their core range & building their own brewery
• Lessons in saying no, staying focused & scaling with intention
• Team culture, leadership & what drives growth inside a modern brewery
• How the craft beer landscape is shifting
• Sam’s advice for founders navigating uncertainty, creativity & the long game

Whether you're a founder, marketer or just love stories about building something original from the ground up, this episode is a masterclass in how culture, strategy and persistence can brew a movement, not just a beer.

You can follow Sam McGregor on Instagram and LinkedIn

Connect with Signature Brew
Website: signaturebrew.co.uk
Instagram: signaturebrew

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds and it really makes a difference.

The Unchartered Territory Podcast comes out across all podcast players with a new episode every month.

In this episode of the Unchartered Territory Podcast, host Oli Russell-Cowan sits down with Kelsi Boocock, founder of Shnack, the world’s first dairy-free canned protein shake and one of New Zealand’s fastest-rising wellness brands.

From launching a healthy food blog during lockdown to building two companies before turning 25, Kelsi shares how her journey in content, community and plant-based living led to creating Shnack: a fun, flavour-driven protein brand now stocked nationally across NZ.

We dive into:

• The founder story behind Shnack and how a viral smoothie, a cookbook deal and a food blog sparked the idea
• The transition from Second Nature (her first protein brand) to launching a ready-to-drink shake that took off “a thousand miles an hour”
• Shnack’s playful brand world from mascots to dad-driven road-trip marketing helped it stand out with almost no budget
• Building a social-first brand: consistency, storytelling and letting the community shape the product
• The realities of scaling a CPG business in NZ: retail, manufacturing, reformulation and navigating fast growth
• Why flavour matters, what’s coming next, and how Kelsi is balancing entrepreneurship with pregnancy and real life

Whether you’re a founder, marketer, or simply love hearing how modern brands are built from the ground up, this episode is a masterclass in turning creativity, grit and community into a movement.

You can follow Kelsi on healthykelsii

Connect with Shanck
Website: shnack.co.nz
TikTok: drinkshnack
Instagram: drinkshnack

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

The Unchartered Territory Podcast comes out across all podcast players with a new episode every month.