The Unboxed Podcast is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking for some tips, or an enterprise executive looking for inspiration from industry leaders, we have an episode for you.

Pedja Radenović helps CPG founders build brands that sell. With 20+ years he built brands like Heineken and Coors across North America and Europe, he turns packaging and positioning into a clear commercial strategy—so products stand out, earn trust faster, and scale into retail.

Connect with Pedja on LinkedIn: https://www.linkedin.com/in/pedjaradjenovic/

Links from the show:
Cedevita: https://www.cedevita.com/en/cedevita-fresh
Jaffa Cakes: https://mcvities.com/en-gb/jaffa-cakes

Within each episode, we ask industry experts the following 5 questions:

What inspired you to get into the custom packaging industry, and how did you get your start in the field?

How does custom packaging contribute to creating a unique brand experience, and what are some of the most effective strategies you've seen for achieving this?

Can you share any success stories or case studies of businesses that have transformed their brand through custom packaging and design?

What are some of the biggest challenges or roadblocks that businesses face when it comes to custom packaging, and how can they overcome them?

How do you see the future of custom packaging evolving in the next 5-10 years, and what should businesses be doing now to stay ahead of the curve?

This show is sponsored by Merchant Boxes.
Merchant Boxes is the award-winning custom packaging and sourcing agency leading the charge in extended brand experiences. Having worked with some of the biggest brands on the planet all the way to small batch innovative custom projects for small businesses, Merchant Boxes are the standard in custom packaging.

Check them out here: www.merchantboxes.com

The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking for some tips, or an enterprise executive looking for inspiration from industry leaders, we have an episode for you.

Alexander Parker is Head of Wellness at Burgopak, an award-winning packaging design agency and manufacturer based in London. With nearly 20 years of experience in packaging and a background in product design, Alexander leads the team in the wellness sector. At Burgopak, he connects market insights with design and business strategy to create packaging solutions that elevate brands and enhance customer experience. Together, their work for global brands spans supplements, at-home test kits, devices, and more - always driven by a shared passion for design that makes a meaningful impact.

Connect with Alex on LinkedIn: https://www.linkedin.com/in/alexander-parker-ap/

Check out Burgopak's website: https://burgopak.com/

Within each episode, we ask industry experts the following 5 questions:

What inspired you to get into the custom packaging industry, and how did you get your start in the field?
How does custom packaging contribute to creating a unique brand experience, and what are some of the most effective strategies you've seen for achieving this?
Can you share any success stories or case studies of businesses that have transformed their brand through custom packaging and design?
What are some of the biggest challenges or roadblocks that businesses face when it comes to custom packaging, and how can they overcome them?
How do you see the future of custom packaging evolving in the next 5-10 years, and what should businesses be doing now to stay ahead of the curve?

This show is sponsored by Merchant Boxes.
Merchant Boxes is the award-winning custom packaging and sourcing agency leading the charge in extended brand experiences. Having worked with some of the biggest brands on the planet all the way to small batch innovative custom projects for small businesses, Merchant Boxes are the standard in custom packaging.

Check them out here: www.merchantboxes.com

The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking for some tips, or an enterprise executive looking for inspiration from industry leaders, we have an episode for you.

Sergio Bejar Martinez is the CEO of Blimburn Seeds and BBG Projects and a pioneering figure in the European cannabis industry, with over 20 years of experience spanning seed distribution, publishing, events, and e-commerce.

In 2001, he co-founded Green Guide Europe, one of Spain’s first cannabis wholesalers. By 2003, he had co-founded Soft Secrets Spain and Highlife BCN, leading Soft Secrets to become the country’s top cannabis magazine. From 2004 to 2008, Sergio launched influential trade shows including HILIFE BCN (2004, 2006, 2007) and Sanferweed (2008), helping to shape the cannabis event landscape in Spain.

In 2009, he founded Blimburn Seeds, and in 2012, Green Guide evolved into BBG Projects, shifting focus to proprietary brands and international seed exports, with the U.S. as a primary market. That same year, he co-founded Expogrow Irun, which ran annually until 2022, and later launched Expogrow B2B Barcelona in 2018 to address growing demand for professional cannabis networking events.

In 2017, Sergio brought The ArcView Group to Europe for its first investor event, and in 2019, he co-founded both Homegrown Cannabis Co. and Symple Logistics in the U.S. Most recently, in 2023, he debuted the International Cannabis Awards during Spannabis Week in Barcelona, a global livestreamed event viewed by over 250,000 households.

Today, Sergio leads Blimburn Seeds, a top cannabis seed retailer known for its advanced SEO, e-commerce, and digital strategy. With a proven track record of building brands, launching industry-shaping events, and forging global connections, Sergio continues to be a key force driving the future of cannabis entrepreneurship.

Connect with Sergio on LinkedIn: https://www.linkedin.com/in/sergio-martinez-bejar-871552254/

Check out Blimburn Seeds Bank's website: https://blimburnseeds.com/

Find Blimburn on Instagram: https://www.instagram.com/blimburnseeds/

Within each episode, we ask industry experts the following 5 questions:

- What inspired you to get into the custom packaging industry, and how did you get your start in the field?
- How does custom packaging contribute to creating a unique brand experience, and what are some of the most effective strategies you've seen for achieving this?
- Can you share any success stories or case studies of businesses that have transformed their brand through custom packaging and design?
- What are some of the biggest challenges or roadblocks that businesses face when it comes to custom packaging, and how can they overcome them?
- How do you see the future of custom packaging evolving in the next 5-10 years, and what should businesses be doing now to stay ahead of the curve?

This show is sponsored by Merchant Boxes.
Merchant Boxes is the award-winning custom packaging and sourcing agency leading the charge in extended brand experiences. Having worked with some of the biggest brands on the planet all the way to small batch innovative custom projects for small businesses, Merchant Boxes are the standard in custom packaging.

Check them out here: www.merchantboxes.com