Chui Chui, a cross-cultural researcher and strategist, discusses how to do cross-cultural research and why simply hiring a local research agency in the new market might not be the best approach. Chui Chui also shares practical tips and exercises on how to get buy-in from your stakeholders.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/chui-chui-tan-mastering-cross-cultural-research

Episode highlights

00:01:32 - Cross-cultural research and strategy

00:03:33 - Case study: A dating app in Japan

00:06:37 - Understanding cultural ecosystems

00:14:21 - Cultural activation toolkit

00:21:50 - Practical tips for cultural research

00:25:16 - Challenges in cross-cultural research

00:29:38 - Planning and recruitment considerations

00:39:58 - Conclusion and resources

About our guest Chui Chui Tan

Chui Chui Tan is a cross-cultural strategist, advisor and author of Research for Global Growth: Strategies and Guidance for Cross-Cultural Insights. For over two decades, she has helped companies like Spotify, Netflix, Fiverr and Bumble expand and thrive in more than 50 markets, not by simply translating content but by culturalising their product strategies, proposition and growth plans through deep cultural and market intelligence.

She works closely with product and UX teams to uncover the hidden cultural assumptions in design and decision-making, helping them build experiences that resonate globally and feel local everywhere.

Chui Chui also advises at board and C-suite level, guiding leadership teams through international growth, cross-market complexity and culturally-informed innovation so products and businesses don’t just scale, they land.

🔎 Where to follow Chui Chui

LinkedIn

👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Tadeas Adamjak discusses the most common objections to UX research and how to overcome them using understanding, communication, and persistence. He stresses the importance of building alliances and maintaining regular conversations with stakeholders.

👉Note: This conversation is based on our Dealing with Resistance in UX Research report.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

Episode highlights

• 00:01:36 – Meet the Head of Growth at UXtweak
• 00:01:48 – Challenges in UX research
• 00:04:52 – Common objections and their impact
• 00:07:55 – Top objections to UX research
• 00:10:16 – Best strategies to overcome objections
• 00:14:43 – Tips for effective UX research
• 00:28:51 – Leveraging AI in UX research

About our guest Tadeas Adamjak

Tadeas Adamjak is a CX/UX consultant and Head of Growth at UXtweak, a UX research platform that supports hundreds of research, product, and design teams worldwide. He is also one of the team members behind industry initiatives, including the 'Dealing with Resistance to UX Research' report, 'AI in UX Research' report, and Research Recruities: Award for the Best Recruiting Stories.

🔎 Where to follow Tadeas

LinkedIn

👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments.

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Bansi discusses her journey working with legacy systems, especially in healthcare and B2B. She dives into the tricky parts of updating old software, balancing the needs of users and businesses, and how to make things better without breaking what’s already working.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/guides/podcast/bansi-mehta-legacy-systems/

Episode highlights

• 00:07:32 – Key traits of legacy systems
• 00:09:56 – Balancing Big Picture and Deep Research
• 00:17:21 – Aligning business and research goals
• 00:21:50 – The importance of edge cases
• 00:24:36 – Managing power users vs. novices
• 00:28:08 – Connect with Bansi on LinkedIn

About our guest Bansi Mehta

Bansi Mehta is a seasoned UX design leader with over 15 years of experience, having worked at Aims Digital, 3D PLM, and Cybage. In 2011, she founded Koru Technologies (rebranded as Koru UX Design LLP in 2017), aiming to bring consumer-grade UX to B2B and enterprise applications. What began as a vision to improve workplace UX has since evolved into a leading design agency specializing in B2B products and healthcare software solutions for North America. Bansi has led successful projects for clients such as eClinicalWorks, Redwood Software, and EasyHealth, using user-centered design to drive business success. Her mission is to craft meaningful user experiences that address complex business needs while improving daily user interactions.

🔎 Where to follow Basi

LinkedIn

👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Kevin Liang, where he talks about driving strategy in reactive environments: https://www.youtube.com/watch?v=HZVm112Io4k&list=PLHN9Xnxn7kezRonCw0uACirsurAYEGhNA&index=9&ab_channel=UXtweak

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter