UX Research Geeks Podcast Por UXtweak arte de portada

UX Research Geeks

UX Research Geeks

De: UXtweak
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UX Research Geeks is unsurprisingly a podcast all about User Experience, Design, Research, and everything that goes along with it. It is hosted by a senior UX researcher and overall a badass human Tina Ličková, brought to you by UXtweak (www.uxtweak.com), an all-in-one UX research tool. Join us in geeking out over research with senior researchers, designers, speakers, CEOs, startup founders, and many many more. See what's Tina – UX Reasearch Geeks host up to: https://www.linkedin.com/in/lickova/ If you have any inquiries about the podcast, write to us at geekspodcast@uxtweak.comUXtweak
Episodios
  • Why Do User Personas Fail? And What to Use Instead | Jennifer Blatz | #65

    Why Do User Personas Fail? And What to Use Instead | Jennifer Blatz | #65
    Nov 19 2025

    Jen, a UX researcher at BECU and creator of Blatz Chats, discusses why traditional user personas fail to serve teams. She explains how her frustration with personas drove her to create her own framework - Scenario Alignment Canvas (SAC). She also shares how this method facilitates productive discussions, surfaces assumptions, and helps prioritize research opportunities, ultimately leading to more user-centric and effective design solutions.


    👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com


    🔎 Do you want to know more? Check out this episode at:

    https://www.uxtweak.com/podcast/jennifer-blatz-why-user-personas-fail


    Episode highlights

    00:01:14 - About Jen

    00:02:27 - Jen’s journey to UX research

    00:05:26 - Why user personas fail

    00:09:26 - How many teams struggle to use personas

    00:13:00 - Jen’s Scenario Alignment Canvas

    00:18:18 - Running a Scenario Alignment Workshop

    00:20:40 - Jen’s tips on running a UX workshop

    00:25:16 - Final advice


    About our guest

    Jen Blatz is a Principal UX Researcher at BECU (Boeing Employee Credit Union), one of the largest credit unions in the United States. Jen's path to UX started in journalism and graphic design, progressed to UX design, and finally landed in UX research and strategy. She has worked in a number of fields, including finance, mortgage, cloud storage, security, and pet health.


    Jen loves being active in the UX community and is the co-founder of the UX Research and Strategy group, one of the largest UX groups in the world. Jen is a seasoned conference speaker who has spoken at several UX International conferences. She spends her free time interviewing UX pros and creating videos for her YouTube channel called BlatzChatz.


    🔎 Where to follow Jen

    LinkedIn


    👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B


    About this podcast:

    Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.


    🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈


    🐝 Where to follow UXtweak:

    LinkedIn / Instagram / YouTube / Facebook / Twitter
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    29 m
  • Jake Burghardt | Recycling research | #64

    Jake Burghardt | Recycling research | #64
    Oct 20 2025
    Jake Burghardt, author of "Stop Wasting Research," discusses how organizations leave valuable insights unused from past studies and explains how this happens due to poor preparation, lack of accountability, and weak integration into planning. He emphasizes that activating existing research requires active knowledge management beyond just repositories, and offers practical ways researchers can extend their impact by prioritizing insights across studies and making past research accessible during planning cycles.👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com🔎 Do you want to know more? Check out this episode at:https://www.uxtweak.com/podcast/jake-burghardt-recycling-researchEpisode highlights00:01:38 - About Jake 00:05:13 - How we waste research 00:07:45 - Why we forget about research findings 00:12:30 - Research acceptance in teams 00:17:25 - Promoting research for decision-making 00:22:08 - Research and knowledge management 00:27:14 - Final thoughtsAbout our guest Jake BurghardtJake Burghardt is a consultant, author, and speaker at IntegratingResearch.com. His mission is to shift expectations in the tech industry so that almost every important product roadmap, prioritization, and design decision is grounded in research about people and real-world systems.Jake helps organizations drive product value, outcomes, and quality by:- Extracting more impact from existing research assets- Achieving a useful mix of new research in collaborative communities of practice- Integrating insights into crucial product decisionsJake has 20+ years of experience in product research, vision, planning, design, and experimentation. Previously, he owned insight activation initiatives in Amazon’s Retail and Alexa divisions. Before working within research communities, Jake consulted on products in a range of domains, including “new space” engineering, power plant operation, cockpit avionics, genetics instrumentation, creative production, and financial trading.🔎 Where to follow JakeLinkedIn👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B About this podcast:Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈🐝 Where to follow UXtweak:LinkedIn / Instagram / YouTube / Facebook / Twitter
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    32 m
  • Amanda Di Dio | Balancing user needs with technological capabilities in product development | #63

    Amanda Di Dio | Balancing user needs with technological capabilities in product development | #63
    Sep 25 2025

    Amanda Di Dio, VP of Partnerships and Operations at Optimistic Design, discusses the challenge of balancing user needs with technological constraints in product development.


    She shares her approach of treating users as active stakeholders, involving them in co-creation and continuous decision-making to shape product visions, prioritize features, and validate solutions.


    👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com


    🔎 Do you want to know more? Check out this episode at:

    https://www.uxtweak.com/podcast/amanda-di-dio-user-needs-and-technological-capabilities


    Episode highlights

    00:03:09 - User needs and technological capabilities

    00:07:45 - Example of co-creation with users

    00:15:00 - Conversations with users and stakeholders

    00:19:06 - Conversations with technical teams

    00:22:32 - Lessons from Amanda's practice

    00:27:19 - Importance of continuous learning


    About our guest, Amanda Di Dio

    Amanda is an experienced delivery strategist and program lead known for her expertise in collaborating with multidisciplinary teams.


    She has a proven track record in strategizing, planning, and executing research strategies, as well as designing and delivering digital experiences across multiple industries.


    Amanda is currently the VP of Partnerships + Operations at Optimistic Design. Lately, Amanda's focus has been on the education sector, where she has developed key partnerships with the Bill & Melinda Gates Foundation, Khan Academy, MDRC, and USC Shoah Foundation.


    Additionally, she supports edtech organizations in integrating equity-centered approaches into their product R&D processes, playing a crucial role in their growth, support, and capacity building.


    🔎 Where to follow Amanda

    LinkedIn


    👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B


    About this podcast:

    Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.


    🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈


    🐝 Where to follow UXtweak:

    LinkedIn / Instagram / YouTube / Facebook / Twitter
    Más Menos
    30 m
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