UTMs: The Breadcrumbs of Marketing

Judgment-free zone: if you aren't using UTM links or don't even know what they are, you're about to, so you're in the right place! For every time you're asked how you know if your social posts, or your sales emails, or your advertising dollars are working to drive leads and revenue, UTMs let you track those channels and analyze their performance.

AND, the very best part of this particular episode, is you can officially be known as one of my little "urchins" after you listen! Just the thing you've always dreamed of.

Stick with it for the tool tip at the end about how Google Analytics is your nerd nirvana for tracking literally every damn thing on your website.

All this and more can be yours by visiting the marketingXP podcast page at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to the episode page.