UKvUSA: Driving B2B Needs-Based Collaboration

In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss how printers can increase profits through customer-focused collaboration packages, why printers should position themselves as strategic connectors and creative thought leaders, and Matthew explains how his book How To Stop Buyers Choosing On Price can help printers build client relationships.

• Recognizing needs-based collaborations as new opportunities.
• Creating a structured collaboration package that is customer-journey-driven.
• Positioning print businesses as strategic connectors, not vendors.
• Building integrated creative hubs with clear thought leadership.
• Why creating competition within your own ecosystem is counterproductive.
• Matthew explains how his book can help printers engage clients strategically.

Mentioned in This Episode:

How To Stop Buyers Choosing On Price: https://www.profitableprintrelationships.com/pages/how-to-stop-print-buyers-choosing-on-price

Matthew Parker: https://www.linkedin.com/in/profitableprintrelationships/

Profitable Print Relationships: https://profitableprintrelationships.com

Deborah Corn: https://www.linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2

PrintFM Radio: https://printfmradio.com

Girls Who Print: https://girlswhoprint.org

Project Peacock: https://ProjectPeacock.TV