Tyler Froberg: From Army to Agriculture - family, business growth and agri-influencers

In this episode, Ben travels across the pond to Alvin, Texas, to meet Tyler Froberg — a fourth-generation farmer and agri-influencer who is reshaping how people connect with agriculture. Tyler shares the story of his family’s farm, Froberg Farms, which started with just 22 acres of strawberries in 1936 and has now grown into the largest “You-Pick” strawberry farm in Texas.

Tyler talks about his path to farming, which wasn’t a straight line. After high school, he joined the U.S. Army and was stationed in Washington state. Upon returning to Texas, he worked in the Pearland Parks and Natural Resources Department before ultimately coming back to the farm. He also completed a degree in agriculture from Texas Tech University — all of which contributed to his approach to farming today.

During the Covid-19 pandemic, Tyler co-created the Farming for Dummies podcast with Noah Young to help bridge the gap between farmers and the public. He also began sharing his own story online, quickly gaining a loyal following across TikTok and Instagram with his educational and often humorous takes on everyday life on the farm.

This conversation covers:

The evolution of Froberg Farms over four generations

Tyler’s journey through the military and back to agriculture

The challenges and opportunities of direct sales and “You-Pick” operations

Using social media to connect with non-farming audiences

Why storytelling is key to the future of agriculture

🔗 Links & Resources

Froberg Farms – frobergfarm.com

Follow Tyler on Instagram – @tylerfroberg

Farming for Dummies Podcast – [Available on Spotify & Apple Podcasts]

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Image credit: Tyler Froberg

Meet the Farmers is produced by RuralPod Media, the only specialist rural podcast production agency.

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About Ben and RuralPod Media

Ben Eagle is the founder and Head of Podcasts at RuralPod Media, a specialist rural podcast production agency. He is also a freelance rural affairs and agricultural journalist. You can find out more at ruralpodmedia.co.uk or benjamineagle.co.uk

If you have a business interested in getting involved with podcasting check us out at RuralPod Media. We'd love to help you spread your message.

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