Turning the Tables. The Unspoken Side of Agriculture with Amy Hughes

"The greatest asset on any farm is the people. It is not the machinery, it's not the livestock, it is the people."

In this special episode, co-host Amy Hughes swaps roles to share how she is challenging conventional thinking in agriculture with her new business, EmpowerAg. Joined by guest co-host David Irvine, Arron and Amy discuss the critical need for "soft skills" in a hard industry.

In this episode, we cover:

• The Origin Story: Amy's honest account of postnatal depression, identity crisis, and how Holistic Management helped her get "unstuck."

• Behaviour Change: Why education and opportunity aren't enough if the motivation and social support are missing.

• "Living a Dead Man's Dream": The heavy burden of tradition and how it paralyses the next generation.

• The 4 Common Losses: Why the older generation resists change (Loss of Competence, Control, Certainty, and Identity).

• Actionable Advice: How to start a difficult conversation when you don't know where to begin—and why writing a letter might be your best first step.

Here's the link to Amy's business website www.empowerag.co.uk

Thanks, as always, to our sponsor, Range Ward www.rangeward.com