Turning awards into a marketing strategy with Heather Marano
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Turning awards into a marketing strategy with Heather Marano
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So many business owners see awards as nothing more than a shiny trophy or a pat on the back. But what if entering awards could actually be one of the smartest marketing moves you make this year?
In this episode, I sit down with Heather Marano, who knows the awards space inside out. She explains why awards are far more than vanity metrics and how they can become a fast track to building credibility, visibility, and trust with your audience.
We talk about how awards can open doors to PR opportunities, strengthen your brand story, and even help you connect with other high-performing businesses. Heather shares why being a finalist is just as powerful as winning, and how you can leverage that recognition across your marketing channels.
You’ll also hear practical advice on choosing the right awards to enter, how to make the submission process less overwhelming, and why it’s worth treating awards as part of your broader marketing strategy rather than an afterthought.
By the end of this chat, you’ll see awards in a whole new light - not just as a celebration of success, but as a powerful business tool that can boost your brand reputation, attract opportunities, and even help you uncover hidden wins in your business.
Links to connect with Heather
- Website - https://greendoorco.com.au/
- Download a customised awards report - https://greendoorco.com.au/award-cart/
- Book a meeting with Heather - https://meetings.hubspot.com/heather-marano
- Join the waitlist for early access to the AI award app -
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
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This podcast has been produced and edited by Snappystreet Creative