• Turning a Traditional Newspaper into Pop Culture — with Arist von Harpe, Owner and Publisher of Hamburger Morgenpost

  • Mar 16 2021
  • Duración: 50 m
  • Podcast

Turning a Traditional Newspaper into Pop Culture — with Arist von Harpe, Owner and Publisher of Hamburger Morgenpost

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  • Having initially studied engineering, Arist von Harpe has worked in various industries all over the world. After gaining years of experience when working for companies such as Boston Consulting Group (BCG), AOL, Facelift, and Xing, Arist stunned people when he decided to buy a local newspaper in Hamburg, the Hamburger Morgenpost (MOPO). "Of course, you don't wake up in the morning and say 'Yeah, I want to buy a newspaper', that's not how it was." Arist credits his decision for purchasing the well-known newspaper as a reason to find a business model that he could wholeheartedly support. With the strike of the Coronavirus pandemic, Arist has had to shift some aspects within the company — from the Editor in Chief to the rise of their pop culture presence. To find out how a sale that surprised Hamburg, developed into pop culture, simply listen to the episode. - Overview of Episode: [4:13] Buying the MOPO [11:07] Criticism surrounding the decision [13:02] The effects of Covid-19 [17:14] Future expectations from the publishing industry [21:04] Additional editions to the MOPO [29:10] Pop culture influences through merchandise [38:15] The success of XING [44:59] Creative outlook for the MOPO - Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to julia@cherrydeck.com :e-mail: - Read more about Arist's story here: https://cherrydeck.com/blog/2021/03/16/arist-von-harpe/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Arist von Harpe, Publisher of the Hamburger Morgenpost (@hamburgermorgenpost) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck). Website: https://cherrydeck.com
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