Turning Passion Into a Delicious and Sustainable Venture-Yousuf Ahmed-Founder of BSides Snacks

Authentic Health and the Rise of Upcycling in Food Products

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Yusuf Ahmed, an entrepreneur, shares his journey from a career in finance and music to founding a consumer product business focused on upcycling food waste into innovative snacks. Moving to Pittsburgh from New York City to reduce costs, he developed 'BSides,' a line of plant-based, protein-packed crunch puffs that utilize leftover oats and corn from the food industry. The challenges and strategies of entering the competitive snack market, branding, product iterations, and consumer feedback are discussed. Yusef also offers a 20% discount to listeners interested in trying the product.

00:00 Introduction and Sponsor Message

01:36 Meet Dr. Gus Vickery: The Mind Behind the Foundational Stack

02:36 The Benefits of the Foundational Stack

04:10 Transition to Interview: Welcoming Yusef

05:32 Yusef's Journey into Upcycling and Entrepreneurship

07:24 Challenges and Insights in the Upcycling Business

21:15 Branding and Consumer Feedback

27:47 Scaling the Business: Capital and Growth

30:39 Convincing Friends and Family

30:52 The Role of Upcycling in Business

31:32 Entrepreneurial Struggles and Inspirations

35:25 Planning and Family Support

41:35 Launching the Product

42:15 Product Details and Market Strategy

46:21 Target Market and Distribution

52:33 Sustainability and Consumer Choices

56:23 Final Thoughts and Promotions

Learn More About BSides HERE