Turning Parental Pains into Profits: The Mikki & Me Story

This week on the DTC Slingshot Podcast, we welcome Michelle Leach, the CEO of Mikki & Me, who dives into the story behind their unique collection of mealtime and organisational products. Michelle shares her entrepreneurial journey, from humble beginnings influenced by her parents' careers to creating a thriving e-commerce platform geared towards helping families simplify their lives.

🎙️ Michelle explores how Mikki & Me empowers parents to escape the daily chaos and create lasting memories with their children. She reflects on the transition from running a cloth nappy business out of her dining room to scaling an e-commerce empire by focusing on products that grow with the family through various stages.

📈 Curious about how to turn a simple idea into a booming business, or how to navigate the e-commerce landscape with innovative solutions? Michelle's insights into acquiring and expanding an established brand, coupled with her strategies for increasing AOV (Average Order Value) and improving customer experiences, provide a blueprint for success.

Key Takeaways:

🌱 Growth through strategic acquisitions and customer-centric website optimisations.

👨‍👩‍👧‍👦 Building a brand that supports families at every stage, from infancy to school age.

📊 Harnessing the power of direct customer feedback to enhance product offerings and service.

📈 Creative marketing and operational strategies that drive significant revenue growth.

🔗 Engage & Learn:

🌐 Discover more about the innovative products at Mikki & Me that make family life easier: https://www.mikkiandme.com.au/

Follow Mikki & Me on Instagram: @mikkiandme

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