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Turmeric and Tequila™

Turmeric and Tequila™

De: KO Alliance LLC
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Turmeric and Tequila is graceful disruption . We are a community of varsity humans questioning reality as we know it and proving it possible that seemingly opposing things can harmoniously coexist, in this world and within ourselves. It's all better together. Reality is nothing more than applied meaning, so let's break though society's antiquated implied rules and expectations and break into authentic self-expression to see what's possible for personal, professional, and worldly positive change. Join me and my guests as we share our purpose seeking journeys chasing the pull from within of success, failure, and truth- with self-expression, mental/physical health, entrepreneurship, diversity, and community as the foundations of the mission… we are challenging status quo one gracefully disruptive conversation at a time. You will be inspired to be you and chase the dream, even if it doesn't make sense to the rest of the world- it will soon. The Mission: To inspire positive radical social evolution. Host: Kristen M. Olson, D1 collegiate athlete, 5X CrossFit Games competitor (2nd, 2011 #team), 25+ yrs of entrepreneurship + Coaching, 3 rescue pups (royalty). Works hard, plays harder. Higiene y Vida Saludable Psicología Psicología y Salud Mental
Episodios
  • 292. The 5AM Squat Club: Discipline, Mental Health & Purpose

    292. The 5AM Squat Club: Discipline, Mental Health & Purpose
    Mar 24 2026
    "There is no such thing as neutral. You're either growing or you're dying. I was just lying to myself because I was not neutral—everything was going downhill. And right then and there I decided I needed to start working. I needed to make a change." — Adam Fomen Kristen Olson welcomes Adam Fomen, founder of the 5AM Squat Club and CrossFit Colossus, to discuss fitness, mental health, community building, and the unconventional path from city-dwelling gym owner to regenerative farmer. In this episode: •Adam's journey from kinesiology student to discovering CrossFit in 2009 through a police officer eating eggs and spinach • Opening CrossFit Colossus in 2012 and the evolution of his approach to health and nutrition •How marrying a naturopathic doctor shifted his perspective from aesthetics to whole-body wellness •The 2021 decision to become farmers and take full control of their family's food supply •The mental health struggles during COVID-19 gym closures and the pivotal conversation that sparked change •Why Adam stopped chasing "happiness" and started pursuing "usefulness" instead •The birth of 5AM Squat Club: daily live workouts combining mindset work, breath work, and CrossFit-style programming •Raising daughters on a farm with a deep connection to food and nature •The concept of "red-washing" in the food industry and why regenerative agriculture matters •Adam's four daily mental reps: responsibility, stimulus-response control, having all you need, and choosing gratitude His 10-year goal to appear on Joe Rogan as an indicator of becoming the go-to resource for people ready to get back on track Sponsors mentioned: Colorado Clownfish Swim School, Declan James Watches Timestamps: 0:00 – Intro and sponsor shoutouts (Colorado Clownfish Swim School, Declan James Watches) 1:27 – Welcome to Adam Fomen and discussion of core values 1:44 – Young Adam: growing up playing sports with his dad as coach 2:20 – Studying kinesiology and discovering CrossFit in 2009 3:32 – Opening CrossFit Colossus in March 2012 5:06 – Meeting his wife (naturopathic doctor) and evolving health philosophy 6:35 – The 2021 decision to become farmers 7:00 – Greg Glassman's influence on questioning big food and big pharma 7:50 – When Adam started questioning the "whole human approach" 9:09 – The contrarian awakening: discovering "red-washing" in food systems 10:22 – Regenerative agriculture and caring more about soil than food 10:55 – Indigenous wisdom and spiritual connection to food 11:50 – Mental health insights: sugar's impact and raising kids connected to their food 13:05 – Teaching daughters that food doesn't come from grocery stores 14:18 – Shifting from chasing happiness to pursuing usefulness 15:23 – The COVID-19 struggles and the pivotal conversation with his business partner 17:08 – "There is no such thing as neutral—you're either growing or dying" 18:20 – Starting the 5AM routine as a foundation for change 19:47 – The 5AM Squat Club format: mindset prep, breath work, workout, homework 20:53 – Going live at 5 AM for 229 consecutive days 22:17 – Building a small but growing international community 23:09 – Accountability through live streaming and leading by example for his daughters 24:52 – Kristen on men's mental health and the importance of community 25:58 – The magic of connecting with people worldwide through YouTube 27:15 – Biggest surprise as entrepreneur and farmer: nothing is stable 29:08 – Teamwork makes the dream work; you can't do it alone 30:35 – Encouraging kids to document their journey and build assets 32:45 – The evolution from city dweller to farmer doing 2-3 hours of daily chores 34:20 – Joel Salatin, Greg Glassman, and the unified mission of regenerative living 36:27 – Defining success: soil health, financial freedom, and becoming a better person 38:05 – 10-year goal: appear on Joe Rogan as a measure of reaching people 39:33 – Programming evolution: from 100 daily squat reps to varied CrossFit-style workouts 41:12 – The power of doing one thing consistently over five years 43:18 – How YouTube became the gateway to homesteading and regenerative farming 45:45 – Learning from "YouTube gurus" vs. generational farmers' limiting beliefs 47:09 – Adam's four daily mental reps: responsibility, stimulus-response, having enough, gratitude 48:42 – Where to find Adam: YouTube, Instagram, 5AMSquatClub.com 49:51 – Closing remarks and sponsor thanks Adam Fomen is the founder of CrossFit Colossus (established 2012) and the 5AM Squat Club, a daily live workout community on YouTube. Based in Ontario, Canada, Adam holds a kinesiology degree and has spent over 15 years in the fitness industry. In 2021, he and his wife—a naturopathic doctor—transitioned to regenerative farming, where they raise livestock and grow food for their family while homeschooling their two ...
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    45 m
  • 291. Weight Loss Redefined: GLP-1s vs. Bariatric Surgery and the $12M Bet on Compassionate Care with Dr. Betsy Dovec

    291. Weight Loss Redefined: GLP-1s vs. Bariatric Surgery and the $12M Bet on Compassionate Care with Dr. Betsy Dovec
    Mar 17 2026
    "I had enough respect for myself to say: No, I am the smartest person in the room on this one. Just because you label yourself a 'business person' doesn't mean I'm not an even better one. I'm going to burn it all down to build it up stronger." — Dr. Betsy Dovec Is willpower actually the problem, or is it biological warfare? In this episode of Turmeric & Tequila™, Kristen Olson sits down with Dr. Betsy Dovec, the world's #1 female bariatric surgeon and a radical disruptor in the healthcare space. Dr. Dovec shares the gut-wrenching (and inspiring) story of leaving a secure seven-figure hospital job to take out a $12 million loan and build Body by Bariatrics—the country's first fully integrated surgical and wellness facility. We dive deep into: The Truth About GLP-1s: Ozempic, Wegovy, and Zepbound—who they are actually for and the "regain" reality no one talks about. Surgery vs. Medication: Why bariatric care is a preventative, life-saving tool, not a "last resort." The $12M Leap: How Dr. Dovec fought misogyny in healthcare and venture capital to build her own ecosystem. Work-Life Integration: Why "balance" is a myth and how to lead as a high-performing mother and CEO. The Butterfly Effect: The role of spirituality, manifestation, and "the woo" in medical success. Time Stamps: 00:00 – T&T Intro: Kristen Olson kicks off the episode with a mission to question a better way through gracefully disruptive conversations. 00:15 – Sponsor Shout-outs: Big thanks to Colorado Clownfish Swim School and Declan James Watches for supporting the mission. 02:45 – Setting the Stage: Why health and wellness humans need to hear the intersection of GLP-1s and Bariatric Surgery. 04:40 – Meet Dr. Betsy Dovec: From "awkward dork" to the #1 female weight loss surgeon globally. 08:45 – The GLP-1 Breakdown: Understanding the "biological warfare" of food noise and the difference between Ozempic, Wegovy, and Zepbound. 12:14 – Surgery vs. Medication: Why bariatric care is a life-saving tool, not a last resort, and the reality of weight regain. 20:10 – The "White Glove" Approach: How an all-female medical team brings empathy and intuition to high-stakes healthcare. 25:30 – The $12 Million Leap: Quitting the seven-figure hospital job to build Body by Bariatrics from the dirt up. 32:10 – Mission Realized: The emotional reality of the first surgery in her own facility on April 17th, 2025. 36:03 – The Myth of Balance: Dr. Dovec's take on work-life integration for mothers and entrepreneurs. 41:40 – Authenticity Wins: The "Zero Sign-ups" failure that taught Dr. Dovec to ditch the business suit and be herself. 51:00 – Manifestation & Spirituality: Following signs, avoiding bad deals, and the "Butterfly Effect" of success. 53:40 – Defining Success: The "euphoria factor" and hearing the words "Thanks for saving my life." 55:40 – T&T Outro: Kristen closes out the show with a reminder to level up and choose a better way. Cheers! Dr. Betsy Dovec Dr. Betsy Dovec is a board-certified bariatric surgeon and obesity medicine specialist. After performing over 7,000 surgeries, she founded Body by Bariatrics and the Surgical Institute of Central Florida. She is a pioneer in "value-based care," making life-changing weight loss accessible, affordable, and deeply compassionate. @DrDovec https://bodybybariatrics.com/ @bodybybariatrics Connect with T&T: IG: @TurmericTequila Facebook: @TurmericAndTequila Website: www.TurmericAndTequila.com Host: Kristen Olson IG: @Madonnashero Tik Tok: @Madonnashero Website: www.KOAlliance.com WATCH HERE MORE LIKE THIS: https://youtu.be/ZCFQSpFoAgI?si=Erg8_2eH8uyEgYZF https://youtu.be/piCU9JboWuY?si=qLdhFKCGdBzuAeuI https://youtu.be/9Vs2JDzJJXk?si=dpjV31GDqTroUKWH
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    54 m
  • 290. Small Business, Large Visibility: Real Marketing That Actually Works

    290. Small Business, Large Visibility: Real Marketing That Actually Works
    Mar 10 2026
    "Visibility isn't about a huge marketing budget — it's about strategy, consistency, and showing up where your community already is." -Kristen Olson Small businesses don't need massive marketing budgets to get noticed — they need the right strategy. In this solo episode of Turmeric & Tequila, host Kristen Olson breaks down practical, no-fluff marketing strategies that entrepreneurs and local businesses can implement immediately to increase visibility, attract customers, and grow their brand. Drawing from 20+ years as an entrepreneur, brand partner, and athlete, Kristen shares the same marketing approaches she has used while working with companies like Reebok, Red Bull, and Champion, along with building her own businesses and a top 2% globally ranked podcast. This episode was inspired by an upcoming community event where Kristen will be speaking about marketing for local and small business owners who want results without spending thousands on agencies or complicated advertising funnels. If you're a founder, side-hustler, or entrepreneur trying to grow your brand in today's noisy marketplace, this episode delivers simple, actionable marketing strategies you can start using today. Kristen covers: Simple SEO strategies anyone can implement Smarter social media marketing Cost-effective ways to build visibility The power of partnerships and community Why real-life events still matter in a digital world Practical steps to start marketing your business today No huge budgets. No marketing overwhelm. Just real strategies that work. SMALL BUSINESS, BIG VISIBILITY Speech Deck 2026 (PDF) Time Stamps: 00:00 - Intro & Welcome 00:29 - Episode Overview: Small Business Big Visibility 00:36 - Special Event Announcement & Talk Structure 01:05 - Sponsor Shoutout: Colorado Clownfish Swim School 01:21 - Sponsor Shoutout: Declan James Watches 02:45 - Host Intro & Background 03:40 - The Truth About Visibility & Marketing Myths 05:15 - SEO Basics: Google Looking for Clarity 05:45 - Strategy #1: Answer Questions People Ask You 06:45 - Strategy #2: Use Words Your Customers Use 08:00 - Strategy #3: Consistency Beats Perfection 09:00 - YouTube & YouTube Shorts Strategy 10:20 - Social Media Strategy: Avoid Burnout & Stickers/T-Shirts 12:00 - Three Pillars of Social Media: Value, Authenticity, Consistency 13:15 - People Follow People, Not Businesses 14:30 - You Don't Need to Go Viral 16:00 - Three Types of Content: Education, Story, Community 17:30 - Mindset of Abundance & No Fear of Copycats 19:00 - The 80/20 Rule: 80% of Business from 20% of Clients 20:00 - Opportunity Cost & Balance-ish Life 21:30 - Cost Effective Visibility: Podcast Guesting 23:00 - Pro Tip: Ask for Podcast Content Files to Repurpose 24:30 - Strategic Partnerships & Collaboration 26:30 - TNT Affiliate Partners Page & Collaboration Mindset 28:00 - Community Storytelling & Press Record Strategy 29:30 - The In-Between: Non-Measurable Metrics Matter 31:00 - In-Person Events = Marketing Gold 32:15 - Five Actionable Strategies You Can Implement Today 32:45 - Action Item #1: Five Common Customer Questions 33:30 - Action Item #2: Social Media 2-3 Times Per Week 34:30 - Action Item #3: Reach Out to One Potential Partner 35:15 - Action Item #4: Plan One Small In-Person Event 36:00 - Final Thought: Marketing is About Clarity & Connection 36:30 - Thank You & Final Sponsor Callout 37:00 - End Kristen Olson Kristen Olson is an entrepreneur, speaker, and host of the Turmeric & Tequila podcast, ranked in the top 2% of podcasts globally. A former Division I athlete and 5-time CrossFit Games competitor, Kristen has spent over 20 years building businesses, brands, and communities. She has worked with companies including Reebok, Red Bull, Champion, and numerous wellness and performance brands, helping connect strategy, storytelling, and partnerships to create authentic visibility. Through speaking, coaching, and her media platform, Kristen helps entrepreneurs, athletes, and leaders grow their businesses, build meaningful relationships, and show up powerfully in their communities. Connect with T&T: IG: @TurmericTequila Facebook: @TurmericAndTequila Website: www.TurmericAndTequila.com Host: Kristen Olson IG: @Madonnashero Tik Tok: @Madonnashero Website: www.KOAlliance.com WATCH HERE MORE LIKE THIS: https://youtu.be/ZCFQSpFoAgI?si=Erg8_2eH8uyEgYZF https://youtu.be/piCU9JboWuY?si=qLdhFKCGdBzuAeuI https://youtu.be/9Vs2JDzJJXk?si=dpjV31GDqTroUKWH
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    38 m
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Insightful takes, thoughtful convos, positive vibes. I love the community Kristen and the team are building here

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